ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0201 | City and Culture | Fall | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | GE-Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Assist. Prof. NESLİHAN AYDIN YÖNET |
Course Lecturer(s): |
Assist. Prof. NESLİHAN AYDIN YÖNET |
Recommended Optional Program Components: | None |
Course Objectives: | The aim of the City and Culture course is to teach students to read, understand and analyze the city in its various dimensions. Within the scope of the course, first of all, the concepts of city and culture and the relationship between them will be explained. |
The students who have succeeded in this course; 1. They will have a general knowledge of urban culture, 2. They will have information about the evolution of cities, 3. Will be able to compare the effects of different social and cultural groups in cities on urban space, 4. Will be able to discuss today's cities with many dimensions (social, political, historical, architectural, etc.). |
The historical background of the relationship between city and culture, the effect of globalization on the transformation and change of today's cities, the effort to create a brand city, the protection of cultural values, the concept of sustainability, the importance of public spaces (squares and streets), the spatial and social reflections of housing culture on cities will be evaluated. At the end of the semester, the student will be able to evaluate the relationship between city and culture in many aspects. Teaching Methods and Techniques Used in the Course: Lecture, Individual Study, Differentiation, Observation, Reading, Case Study, Discussion, Problem Solving, and Other. |
Week | Subject | Related Preparation |
1) | Introduction | Selection of the study topics |
2) | City Concept / Urban Culture | The list of the study topics |
3) | Transformation of Cities | |
4) | Post-Industrial City | |
5) | Global City | |
6) | Public Space | |
7) | Review | |
8) | Midterm | |
9) | Sustainability | |
10) | Housing Culture | |
11) | Disaster and City | |
12) | Student Presentations | |
13) | Student Presentations | |
14) | Student Presentations |
Course Notes / Textbooks: | - |
References: | • Thorns, David C. (2004), "Kentlerin Dönüşümü: Kent Teorisi ve Kentsel Yaşam", Soyak Yayınları, İstanbul, Türkiye. • Atanur, G. ve Yaman, M. (Editörler) (Eylül 2016), "Kent Kültürü ve Kentlilik Bilinci Sempozyumu" Bildiri Kitabı, Bursa Kent Konseyi Bilimsel Yayınlar Dizisi-3, Bursa, Türkiye. • Turgut Yıldız, H. ve Eyüce, A. (Derleyenler) (Aralık 2007), "Kent, Kültür ve Konut", IAPS-CSBE Network Kitap Serisi:7, Bahçeşehir Üniversitesi, Uğur Eğitim Pazarlama ve Yayıncılık A.Ş., İstanbul, Türkiye. • Keyder, Ç. (Editör) (2006), "İstanbul: Küresel ile Yerel Arasında"Metis Yayınları, İstanbul, Türkiye. • Bali, R. N. (2009), "Tarz-ı Hayat’tan Life Style’a: Yeni Seçkinler, Yeni Mekanlar, Yeni Yaşamlar", İletişim Yayınları, İstanbul, Türkiye. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Presentation | 1 | % 30 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 3 | 39 |
Study Hours Out of Class | 12 | 5 | 60 |
Presentations / Seminar | 1 | 3 | 3 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 106 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
4) | To be able to follow and interpret innovations in the field of advertising | 1 |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
7) | To recognize and understand all the dynamics within the field of advertising | 2 |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |