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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0626	Gender Studies	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives:	This course aims to provide a lifelong gender perspective. The readings and discussions will provide critical approach to the gendered functioning of institutions and fields like family, education system, politics, and media. Students are expected to gain knowledge about, and develop critical thinking on how gender inequalities and gender norms are reproduced.

Learning Outcomes

The students who have succeeded in this course;
Students fulfilled this course will;
1) Recognize the major thinkers who guide gender studies and can list their works. Question cultural norms and
gender codes.
2) List the disciplines related to gender studies and associate them with examples.
3) They can make connections between visual arts, literature, media, and gender
4) Have knowledge about the international conventions, reports, statistics related to the subject.
5) Feminine and masculine roles in the form of social relations are discussed and applied.
6) Defines violence against women internationally, knows the institutional and legal regulations.

Course Content

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is gender? Major philosophers and their works that guide gender studies. Physical, intellectual, emotional, and behavioral characters imposed by society
2)	Gender in the axis of state-society-individual relations. Concepts of; Power, political power, authority, patriarchal system, masculine domination
3)	Representation of gender codes in visual arts. Masculine and feminine identity in the historical process from the formation of civilization. (Mesopotamia, Egypt, Hittite, Roman, Renaissance)
4)	The concept of gender in literature, the position of women and the way they are represented in literary works (Woolf, Beauvoir, Adıvar)
5)	Women's movements in the world. Ottoman women's movement, Republican women's movement. First, second and third wave feminism.
6)	Concepts of private sphere & public sphere. Distinction, discrimination, equality.
7)	The relationship between media and gender. Gender roles in cinema films, in TV series and in commercials
8)	Midterm Exam (Week 1-Week 7 topics)
9)	Feminization; Women's participation in business life, Women's place in managerial positions, Women in parliament and politics, Health and women
10)	Definition of "discrimination" in international law. United Nations-CEDAW (International Convention on the Elimination of All Forms of Discrimination against Women) 1979 and the European Union-Istanbul Convention 2011
11)	Demokrasi ve STK'ların ilişkisi nedir? Sivil toplum nedir
12)	Case study of some major NGOs and platforms; Mor Çatı, Ka-Der, Uçan Süpürge, Kadının İnsan Hakları Yeni Çözümler, Kadın Cinayetlerini Durduracağız
13)	Women's movement in Turkey and their contribution to amend the Civil Code and Criminal Code.
14)	A review of the course topics, warnings, and directions for the final exam.

Sources

Course Notes / Textbooks:
References:	The course does not have a book. The presentations used in the course will be uploaded to the Teams system. You are expected to read the other resources to be mentioned before the lesson.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3