ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
NMD3210 | Media Literacy | Spring | 3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | E-Learning |
Course Coordinator : | Assist. Prof. MELİS ÖZBEK |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Course Objectives: | This course aims to develop students' critical thinking skills, question and analyze the information that they receive through media, and reflect on the concept of reality. Teaching methods of the course: lecture, readings, exams, case studies |
The students who have succeeded in this course; Students who take this course; - will be able to analyze media. - will be able to understand visual codes and visual literacy. - will be able to express the relationship between imagination and media. - can analyze the post-truth and reality. - can analyze the target and goals of tv commercials. - will be able to analyze how sight, sound and motion call emotions. |
The course establishes the link between analysis, questioning, evaluation and mass media at every stage of their lives. |
Week | Subject | Related Preparation |
1) | Introduction: Meaning of media literacy | |
2) | Asking critical questions | |
3) | Understanding media genres | |
4) | Media and real world | |
5) | What is the truth? What is post-truth? | |
6) | Media and why do we trust? | |
7) | Agenda-setting | |
8) | Mass communication | |
9) | Visual codes | |
10) | Global media | |
11) | Media ethics | |
12) | Commercialism, media, culture | |
13) | Best examples of media literacy | |
14) | Review of the term |
Course Notes / Textbooks: | Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman |
References: | Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 15 |
Presentation | 1 | % 15 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 3 | 3 | 9 |
Midterms | 1 | 3 | 3 |
Final | 1 | 3 | 3 |
Total Workload | 113 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |