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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD3210	Media Literacy	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. MELİS ÖZBEK
Course Lecturer(s):	Instructor SİNEM İNCE
Course Objectives:	This course aims to develop students' critical thinking skills, question and analyze the information that they receive through media, and reflect on the concept of reality. Teaching methods of the course: lecture, readings, exams, case studies

Learning Outcomes

The students who have succeeded in this course;
Students who take this course;
- will be able to analyze media.
- will be able to understand visual codes and visual literacy.
- will be able to express the relationship between imagination and media.
- can analyze the post-truth and reality.
- can analyze the target and goals of tv commercials.
- will be able to analyze how sight, sound and motion call emotions.

Course Content

The course establishes the link between analysis, questioning, evaluation and mass media at every stage of their lives.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Meaning of media literacy
2)	Asking critical questions
3)	Understanding media genres
4)	Media and real world
5)	What is the truth? What is post-truth?
6)	Media and why do we trust?
7)	Agenda-setting
8)	Mass communication
9)	Visual codes
10)	Global media
11)	Media ethics
12)	Commercialism, media, culture
13)	Best examples of media literacy
14)	Review of the term

Sources

Course Notes / Textbooks:	Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman
References:	Media Literacy - W. James Potter Introduction to Mass Communication: Media Literacy and Culture Stanley Baran Thinking, Fast and Slow- Daniel Kahneman

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 15
Presentation	1	% 15
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	3	3	9
Midterms	1	3	3
Final	1	3	3
Total Workload			113

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising