Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assist. Prof. ELİF BAŞ |
Course Lecturer(s): |
Assist. Prof. ELİF BAŞ
Assist. Prof. HATİCE ÖVGÜ TÜZÜN
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Recommended Optional Program Components: |
None |
Course Objectives: |
This course is a survey of the discipline of Film Studies, its methodologies, genres and histories. Through an examination of various cinematic forms, styles, and genres, roughly following a historical chronology, the course aims to develop the critical skills crucial to the discourse of Film Studies. |
Week |
Subject |
Related Preparation |
1) |
Introduction to the course. Film terminology. |
|
2) |
Birth of the narrative form-
D.W. Griffith – Birth of a Nation 1915
|
Reading. |
3) |
Soviet Silent Cinema and the Theory of Montage
Eisenstein: Battleship Potemkin 1925 (scene: The Odessa Steps)
|
Reading. |
4) |
German Cinema of the Weimar Period
Robert Weine – Das Kabinet des Dr. Caligari 1920
|
Reading. |
5) |
Golden Age of Hollywood –
Charlie Chaplin Modern Times 1936
|
|
6) |
Classical Hollywood Cinema –
Casablanca 1942 |
|
7) |
A Major Figure of the Studio Era: Hitchcock
Alfred Hitchcock – The Birds 1963/or Psycho
|
|
8) |
Review and discussion. |
|
9) |
Italian neorealism - De Sica– The Bicycle Thieves 1948
|
Reading. |
10) |
La Dolce Vita - Federico Fellini |
Reading. |
11) |
1970’s era of cynicism: A nervous romance
Woody Allen – Annie Hall 1977
|
|
12) |
Midterm, 2nd essay. |
|
13) |
A German Horror: Das Experiment - Oliver Hirschbiegel 2001 |
|
14) |
Turkish cinema |
|
15) |
Final. |
|
16) |
Final. |
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |