ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1502	Great Discoveries and Inventions in the History of Science	Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. DERYA TARBUCK
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to survey the development of science and technology in a historical context.

Learning Outcomes

The students who have succeeded in this course;
Explains the method regarding the production of scientific knowledge and history of science.
Exemplifies important scientific discoveries throughout history.
Executes historical method to identify the contribution of civilizations to science.
Attributes the ideas of historians regarding the Scientific Revolution.
Critiques the applicability of scientific discoveries to technology using historical method.
Explains the reasons why Industrial revolution came into being.

Course Content

This course will begin with earliest scientific ideas and technological developments and will proceed to medieval, early modern and modern era.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Guiding Themes	Coursebook
2)	Tools and Toolmakers	coursebook
3)	Pharoes and Engineers	coursebook
4)	Greek Science	coursebook
5)	Alexandria and Science in the East	coursebook
6)	Science in China and India	coursebook
7)	Science in the New World	coursebook
8)	Science in the New World II	coursebook
9)	Copernicus and Galileo	coursebook
10)	Isaac Newton	coursebook
11)	Industrial Revolution	coursebook
12)	Legacy of the Revolution	coursebook
13)	New Aristotelians	coursebook
14)	The Bomb and the Genome	coursebook

Sources

Course Notes / Textbooks:	James E. McLellan ve Harold Dorn, Science and technology in world history: an introduction (The Johns Hopkins University Press, 2006)
References:	Seçme Okuma Parçaları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Midterms	2	15	30
Final	1	20	20
Total Workload			92

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3