ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3631	Project Management	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ÖNDER YÖNET
Course Lecturer(s):	Assist. Prof. ÖNDER YÖNET
Recommended Optional Program Components:	None
Course Objectives:	The objective of this course is, within the concept of "project management", to gain the students the ability of designing many projects in life (and in advertising). Hence, in other words, the objective is from the organization of their weddings to designing advertising campaigs, to teach them the steps, main concepts of project management and mediate in their becoming effective and efficient project managers.

Learning Outcomes

The students who have succeeded in this course;
1) To clarify what project is
2) To differentiate what project management is
3) To describe the project life cycle
4) To identify the stakeholders of a project
5) To employ project initiation to any given project
6) To develope a project plan
7) To analyse how to execute a project
8) To determine how to control a given project
9) To formulate how to communicate about a project
10)To organise how to close a project
11)To assess any given project
12)To design a project
13)To manage a project

Course Content

The course will be held two-sided, on one side the students will learn theoretical knowledge about project management, on the other side, by the same time, they will analyse case studies and practise designing their own real-time projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
1)
2)	What is a project? What is project management? The players of projects: Who is who in the project management?
3)	Project life cycle
4)	scope management
5)	stakeholder analysis & management
6)	Stakeholder analysis & management
7)	WBS (Work Breakdown Structure) and OBS (Organizational Breakdown Structure) The project in the organizational structure
8)	Quiz-Review-Improving or Catching Up! past subjects.
9)	Risk management
10)	Risk management, Project budgeting
11)	PERT Diagrams and the Critical Path Method
12)	PERT Diagrams and the Critical Path Method and resource allocation Determining the final project topics
13)	The Monitoring-Controlling Cycle, Determining how to control a given project - The fundamental purposes of control
14)	Organising how to close a project

Sources

Course Notes / Textbooks:	Project Management: A Managerial Approach, Jack R. Meredith, Samuel J. Mantel Jr.,2011. Managing Projects Large and Small: The Fundamental Skills to Deliver on budget and on Time by Richard Luecke, Harvard Business School Press (March 31, 2004) / Proje Yönetimi,Richard Luecke, Türkiye İş Bankası Yayınları,2009.
References:	The Principles of Project Management (SitePoint: Project Management), Mari Williams, 2008. Project Management Case Studies,Harold Kerzner,2009

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	8	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	8	3	24
Final	1	3	3
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	4
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	3
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	1
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	1
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	1
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	3
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	1