ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3631	Project Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ÖNDER YÖNET
Course Lecturer(s):	Assist. Prof. ÖNDER YÖNET
Recommended Optional Program Components:	None
Course Objectives:	The objective of this course is, within the concept of "project management", to gain the students the ability of designing many projects in life (and in advertising). Hence, in other words, the objective is from the organization of their weddings to designing advertising campaigs, to teach them the steps, main concepts of project management and mediate in their becoming effective and efficient project managers.

Learning Outcomes

The students who have succeeded in this course;
1)Defines the what project is
2) Distinguish what project management is.
3) Defines the project life cycle.
4)Defines social stakeholders of the project.
5) Appylies project commencing rules.
6) Develops project plan.
7) Analyze how the project is managed.
8)Asseses the project
9) Outlines how project commnunication is conducted.
10)Formulates how the project is finished.
11) Designs the project.

Course Content

The course will be held two-sided, on one side the students will learn theoretical knowledge about project management, on the other side, by the same time, they will analyse case studies and practise designing their own real-time projects.
Teaching methods: Group Study, Discussion, Lecture

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	What is a project? What is project management? The players of projects: Who is who in the project management?
3)	Project life cycle
4)	scope management
5)	stakeholder analysis & management
6)	Stakeholder analysis & management
7)	WBS (Work Breakdown Structure) and OBS (Organizational Breakdown Structure) The project in the organizational structure
8)	Quiz-Review-Improving or Catching Up! past subjects.
9)	Risk management
10)	Risk management, Project budgeting
11)	PERT Diagrams and the Critical Path Method
12)	PERT Diagrams and the Critical Path Method and resource allocation Determining the final project topics
13)	The Monitoring-Controlling Cycle, Determining how to control a given project - The fundamental purposes of control
14)	Organising how to close a project

Sources

Course Notes / Textbooks:	Project Management: A Managerial Approach, Jack R. Meredith, Samuel J. Mantel Jr.,2011. Managing Projects Large and Small: The Fundamental Skills to Deliver on budget and on Time by Richard Luecke, Harvard Business School Press (March 31, 2004) / Proje Yönetimi,Richard Luecke, Türkiye İş Bankası Yayınları,2009.
References:	The Principles of Project Management (SitePoint: Project Management), Mari Williams, 2008. Project Management Case Studies,Harold Kerzner,2009

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	8	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	8	3	24
Final	1	3	3
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	2
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	2
4)	To be able to follow and interpret innovations in the field of advertising	3
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	4
6)	To address and solve the needs and problems of the field through the developed scientific perspective	2
7)	To recognize and understand all the dynamics within the field of advertising	3
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	3