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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM4102	Knowledge Management	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. DİDEM YILDIZ
Recommended Optional Program Components:	None
Course Objectives:	Developing a basic understanding of the importance of knowledge as a resource in organisations. Identifying and applying approaches in managing individual, group and organisational level knowledge processes.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course will be able to
- Apply theories and practice of knowledge and intellectual capital management;
- Understand importance of knowledge management process on business and economy;
- Formulate action plans for knowledge intensive organisations;
- Distinguish industrial management era and knowledge management era;
- Analyse characteristics of knowledge intensive organisations.

Course Content

During the course theories and applications in knowledge management will be discussed. Knowledge management concept and its effect on organisations and economy will be explained. Effect of technological improvements and their relationship with knowledge management will be covered. Course will be supported via business cases that will be discussed in class.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction, Course Overview, Knowledge Management Concept	N/A
2)	Foundations of Knowledge Management	Textbooks and presentations
3)	Technology and Knowledge Management	Textbooks and presentations
4)	The Knowledge Creation Process	Textbooks and presentations
5)	Knowledge as a Strategic Asset	Textbooks and presentations
6)	Knowledge based organisations	Textbooks and presentations
7)	Developing a knowledge strategy	Textbooks and presentations
8)	Knowledge management tools and portals	Textbooks and presentations
9)	Evaluation of Knowledge Management effectiveness: Tools and metrics	Textbooks and presentations
10)	Networks and Social Capital	Textbooks and presentations
11)	Innovation and Knowledge Management	Textbooks and presentations
12)	Leadership and Knowledge Management	Textbooks and presentations
13)	Managing Knowledge Workers	Textbooks and presentations
14)	Global issues in knowledge management	Textbooks and presentations

Sources

Course Notes / Textbooks:	North, K.; Kumta, G. (2014): Knowledge Management: Value Creation Through Organizational Learning. Springer. Jashopara A (2011), Knowlegde Management: An integrated approach, 2ed, Prentice Hall Davenport, Thomas H. & Prusak, Laurence(2000). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press.
References:	Yok- N/A

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	10	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Homework Assignments	10	30
Midterms	1	3
Final	1	3
Total Workload		148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising