EAP5105 World Educational SystemsBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
EAP5105 World Educational Systems Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. SEDA SARAÇ
Course Lecturer(s): Assoc. Prof. SEDA SARAÇ
Dr. BETÜL TARHAN ALKAN
Dr. Öğr. Üyesi SABİHA DULAY
Recommended Optional Program Components: None
Course Objectives: The purpose of the course is to give an overview of educational systems of Turkish and EU countries through a comparative method.

Learning Outcomes

The students who have succeeded in this course;
1. Evaluating Turkish Educational System from different perspectives
2. Explaining different dimensions of European Education
3. Comparing Turkish and European Educational Systems
4. Developing recommendations for Turkish Educational System

Course Content

Week 1. Course description and introduction to Turkish educational system
Week 2. Turkish educational system: Purpose, structure and problems
Week 3. Turkish educational system: Problems and Statistics
Week 4. Analyzing Statistics
Week 5. Quiz
Week 6. Comparing educational systems: Luxemburg and Finland
Week 7. Comparing educational systems: Germany and France
Week 8. Comparing educational systems: England and Italy
Week 9. Quiz
Week 10. Comparing educational systems: USA and Canada
Week 11. Comparing educational systems: Japan and South Korea
Week 12. Mid Term
Week 13. Teacher Training in Turkey and EU Countries
Week 14. Educational Finance in Turkey and EU Countries

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Course description and introduction to Turkish educational system
2) Turkish educational system: Purpose, structure and problems
3) Turkish educational system: Problems and Statistics
4) Analyzing Statistics (Countries and OECD)
5) Quiz 1
6) Comparing educational systems: Luxemburg and Finland
7) Comparing educational systems: Germany and France
8) Comparing educational systems: England and Italy
9) Quiz 2
10) Comparing educational systems: USA and Canada
11) Comparing educational systems: Japan and South Korea
12) Mid Term
13) Teacher Training in Turkey and EU Countries
14) Educational Finance in Turkey and EU Countries

Sources

Course Notes / Textbooks: Balcı, A. (2007). Karşılaştırmalı eğitim sistemleri. Ankara: Pegem A.

Erginer, A. (2006). Avrupa Birliği eğitim sistemleri. Ankara: Pegem A.

References: EURYDICE (2009). Education in europe network web site. http://eacea.ec.europa.eu/education/eurydice/index_en.php

EURYBASE (2009). The database on education systems in Europe.
http:// earged.meb.gov.tr/urn/tr/pdf/ilkogretim.pdf

EURYDICE (2011). National Education System and Policies
http://eacea.ec.europa.eu/education/eurydice/eurybase_en.php#turkey

EURYDICE (2010). Türk Eğitim Sisteminin Örgütlenmesi 2009/2010. http://eacea.ec.europa.eu/education/eurydice/documents/eurybase/eurybase_full_reports/TR_TR.pdf

EURYDICE (2010). Avrupa'da Eğitim ve Öğretim Sistemlerinin Yapısı: Türkiye.
http://eacea.ec.europa.eu/education/eurydice/documents/eurybase/structures/041_TR_TR.pdf

MEB (2008). MEB Dış İlişkiler Dairesi Belgeleri . http://digm.meb.gov.tr/Belgeler.html

MEB (2008). Milli Eğitim İstatistikleri 2006-2007. http://sgb.meb.gov.tr/istatistik/meb_istatistikleri_orgun_egitim_2006_2007.pdf.

MEB (2008). Milli Eğitim İstatistikleri 2007-2008. http://sgb.meb.gov.tr/istatistik/meb_istatistikleri_orgun_egitim_2007_2008.pdf

MEB (2009). Milli Eğitim İstatistikleri 2009-2010. http://sgb.meb.gov.tr/istatistik/ meb_istatistikleri_orgun_egitim_2009_2010.pdf

OECD (2008). Education at a Glance 2008. www.oecd.org/publishing/corrigenda.

YÖK (Yükseköğretim Kurulu) (2007). Öğretmen yetiştirme ve eğitim fakülteleri raporu, Ankara:YÖK.

UNESCO (2001). The Turkish Education System and Developments in Education. http://www.ibe.unesco.org/International/ICE/natrap/Turkey.pdf

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Quizzes 2 % 15
Homework Assignments 2 % 10
Presentation 1 % 10
Project 1 % 20
Midterms 1 % 15
Final 1 % 20
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2