ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN2001	Programming Languages	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. DUYGU ÇAKIR YENİDOĞAN
Course Lecturer(s):	Assist. Prof. DUYGU ÇAKIR YENİDOĞAN Assist. Prof. ÖVGÜ ÖZTÜRK ERGÜN Assist. Prof. BETÜL ERDOĞDU ŞAKAR Assist. Prof. SERKAN AYVAZ
Recommended Optional Program Components:	None
Course Objectives:	The students will have basic understanding of some of the fundamental concepts that underlie programming language syntax and semantics through a comparative study of several languages and their features. The students will be aware of several new programming language features and paradigms to gain the ability to study general conceptual linguistic issues of designing new languages and compilers. Teaching Methods and Techniques Used in the Course: Lecture, reading, implementation, individual study

Learning Outcomes

The students who have succeeded in this course;
1. Define basic concepts and categories of programming languages
2. Identify formal methods of describing syntax, attribute grammars and dynamic semantics
3. Describe the concept of binding, type checking, type equivalence, scoping and referencing environments
4. Define features of primitive variables, character string, ordinal, array, associative array, record, union, pointer and reference data types
5. Define arithmetic, relational and boolean expressions, type conversions, assignment statements, selection and iterative statements and unconditional branching
6. Describe fundamentals of subprograms, design issues for subprograms, local referencing environments, parameter-passing methods, overloaded subprograms and design issues for functions
7. Define the concept of abstraction, describing data abstraction and desing issues for abstract data types
8. Defining design issues for object-oriented languages and describing support for object-oriented programming in various programming languages such as Smalltalk, C++, Java, C#, Ruby
9. Analyse mathematical functions, fundamentals of functional programming languages such as Lisp, Scheme, ML, Haskell and Describing predicate calculus and theorem proving, features of logic programming and the basic elements of Prolog
10. Define exception and event handling in various programming languages such as Ada, C++, Java.

Course Content

The course content is composed of describing syntax and semantics, names, bindings, type checking and scopes,
data types, expressions and assignment statements, control structures, subprograms, abstract data types,
object-oriented programming, functional programming, logic programming, exception handling and event handling

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	Read the Syllabus and lecture notes of Chapter#1 & 2
2)	Describing Syntax and Semantics I	Read the lecture notes of Chapter#3
3)	Describing Syntax and Semantics II	Read the lecture notes of Chapter#4
4)	Names, Bindings, Type Checking and Scopes	Read the lecture notes of Chapter#5
5)	Data Types	Read the lecture notes of Chapter#6
6)	Expressions and Assignment Statements	Read the lecture notes of Chapter#7
7)	Control Structures	Read the lecture notes of Chapter#8
8)	Subprograms I	Read the lecture notes of Chapter#9
9)	Subprograms II	Read the lecture notes of Chapter#10
10)	Abstract Data Types	Read the lecture notes of Chapter#11
11)	Object-oriented Programming	Read the lecture notes of Chapter#12
12)	Exception Handling and Event Handling	Read lecture notes of Chapter#13 & 14
13)	Functional Programming	Read the lecture notes of Chapter#15
14)	Logic Programming	Read the lecture notes of Chapter#16

Sources

Course Notes / Textbooks:	Robert W. Sebesta, Concepts of Programming Languages, 8e, Pearson Education, Addison Wesley, 2008, ISBN 978-0-321-50968-0
References:	Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	4	% 20
Project	1	% 25
Midterms	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	8	4	32
Project	1	28	28
Midterms	1	28	28
Final	1	35	35
Total Workload			165

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising