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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECO4146	Innovation and Competition Policy in Digital Markets	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ÇAĞLAR YURTSEVEN
Course Lecturer(s):	Prof. Dr. ÇAĞLAR YURTSEVEN
Course Objectives:	This course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks.

Learning Outcomes

The students who have succeeded in this course;
1. Identify general principles of innovation and competition policy.
2. Explain the fundamental competition violations.
3. Define digital markets.
4. Identify innovations in digital market.
5. Analyze the effects of disruptive innovations in digital markets.
6. Acquire a solid understanding of interplay between innovation and competition polic.

Course Content

The teaching methods of the course are Reading, Technology-Enhanced Learning and Individual Study.
The course specifically examine the appropriateness of existing competition policy tools and techniques for dealing with innovative disruptions in digital markets. The course carries out case studies to analyze the development and evolution of a number of digital markets.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation
2)	Introduction to the course	Coursera Module
3)	Microsoft: The Desktop v. The Internet	Coursera Module
4)	Google Emerges (and the World Responds)	Coursera Module
5)	Smarphones	Coursera Module
6)	Smarphones	Coursera Module
7)	Nondiscrimination and Neutrality	Coursera Module
8)	Midterm Exam
9)	The Dat the Music Died?	Coursera Module
10)	The Dat the Music Died?	Coursera Module
11)	Video: Listening and Watching	Coursera Module
12)	Video: Listening and Watching	Coursera Module
13)	Internet Giants: Experimental	Coursera Module
14)	Review

Sources

Course Notes / Textbooks:	The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott GALLOWAY, Portfolio, 2017. An Introduction to EU Competition Law by Moritz LORENZ, Cambridge University Press, 2013. Platform Revolution by Geoffrey G. PARKER, Marshall W. Van ALSTYNE, Sangeet P. CHOUDARY, W. W. Norton & Company, 2016.
References:	https://www.coursera.org/learn/internetgiants

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	14	6	84
Homework Assignments	1	25	25
Final	1	2	2
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising