ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IF4420	Mergers and Acquisitions	Spring	3	0	3	9

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. BAHAR KÖSEOĞLU
Course Lecturer(s):	Assist. Prof. UMUT UĞURLU Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	The course is divided into two discrete sections: (1) developing an in-depth understanding of how and when to apply the appropriate tools and skills to successfully complete an M&A transaction and (2) the application of what has been learned to solving “real” world M&A problems. All major elements of the acquisition process will be discussed in the context of a logical process.

Learning Outcomes

The students who have succeeded in this course;
The student who have succeeded in this course;
I. will have a thorough knowledge of the value drivers of a company
II. will be able to assess a company within the context of its competitive advantage and the industry it operates in
III. will learn the process of M&A of a company
IV. will know the difference of the M&A process from the buyer or seller perspectives
V. will be able to do basic company valuation
VI. have an insight to the participants of the M&A process, negotiation process and the legal documents involved in M&A process.

Course Content

Valuation, valuation techniques, M&A process, Negotiations

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Overview
2)	Introduction to M&A
3)	The M&A Process
4)	Firm Valuation: Risk Premiums, Cost of Debt and Equity, WACC
5)	Firm Valuation: Estimating Cash Flows and Growth Rates
6)	Firm Valuation: Free Cash Flow to Equity & Free Cash Flow to Firm Discount Models
7)	Valuation in Mergers & Acquisitons
8)	Valuation in Mergers & Acquisitons
9)	Deal Structuring
10)	Private Equity & Leveraged Buyouts
11)	The Corporate Takeover Market
12)	Presentations
13)	Presentations
14)	Presentations

Sources

Course Notes / Textbooks:	Mergers, Acquisitions and Other Restructuring Activities (DePamphilis, D. M., 10th ed., Elsevier/Academic Press, 2019, ISBN: 9780128150757) Investment Valuation: Tools and Techniques for Determining the Value of Any Asset (Damodaran, A., 3rd ed., Wiley, 2012, ISBN: 9781118011522)
References:	Mergers, Acquisitions and Other Restructuring Activities (DePamphilis, D. M., 10th ed., Elsevier/Academic Press, 2019, ISBN: 9780128150757) Investment Valuation: Tools and Techniques for Determining the Value of Any Asset (Damodaran, A., 3rd ed., Wiley, 2012, ISBN: 9781118011522)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 45
Final	1	% 55
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		% 100
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Project	1	14	14
Homework Assignments	14	3	42
Midterms	1	10	10
Paper Submission	1	14	14
Final	1	20	20
Total Workload			226

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2