ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV3437	Storyboard	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	POV 2525 Concept Dev. And Visualization POV 2344 Cinematography POV 3341 Visual Storytelling POV 4337 Picture Theory POV 4111Graduation Project I POV 4112 Graduation Project II
Course Objectives:	This course deals with the storyboard which is the last stage before the shooting of an actual film ( reel film, animation or advertisement). The students will be familiar with the basic concepts and terminology of the storyboard and will have the opportunity to do applications.

Learning Outcomes

The students who have succeeded in this course;
I. To visualize concepts.
II. To be able to understand the language of the visual design and have the ability to do applications.
III. To prepare drafts based on the script ( frame, camera, acting, connecting the frames, duration of frames, sound etc.), and to communicate these aspects visually.
IV. To be able to use different media and technologies successfully with respect to the expectations and necessities of the industry.

Course Content

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:	Handouts would be given weekly. Harold Whitaker and Hohn Halas, Timing for animation Focal Press Marcie Begleiter, From Word To Image Peter Ettedgui, Production Design And Art Directiob Screencraft Focal Press Treasures of Disney Animation Art Abbeville Press Publishers
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising