ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POL4010	Corporate Culture in a Globalized World	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :
Course Lecturer(s):	Prof. Dr. YILMAZ ESMER
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to understand the measurement, examples and aspects of corporate culture. First, we will discuss dimensions, definitions and the significance of culture to illustrate a general framework. After setting out the stage for a general framework, we proceed to a detailed examination of the aspects of successful corporate culture and the corporate culture in Turkey.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
I. Explain the definition and significance of culture;
II. Illustrate examples of corporate culture from other countries;
III. Discuss the aspects of successful corporate culture;
IV. Grasp the corporate culture in Turkey;
V. Possess the ability to measure corporate culture.

Course Content

Definitions and significance of culture, dimensions of culture, evolution from corporate to national culture, definition and measurement of corporate culture, examples of corporate culture from other countries, aspects of successful corporate culture, corporate culture in Turkey.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	An overview of culture: Definitions and significance of culture; culture as an independent variable (I)
2)	An overview of culture: Definitions and significance of culture; culture as an independent variable (II)
3)	Dimensions of culture; culture of a polity: Inglehart-Welzel World Cultural Map
4)	From corporate to national culture: The IBM project and Hofstede's theory based on IBM data
5)	How to define and measure corporate culture (I)
6)	How to define and measure corporate culture (II)
7)	REVIEW BEFORE MIDTERM
8)	Two success stories: Lufthansa and BMW
9)	How to build a successful corporate culture
10)	Corporate culture and performance: how and to what extent does corporate culture affect performance?
11)	Can culture change?
12)	Corporate culture in Turkey (I)
13)	Corporate culture in Turkey (II)
14)	Review

Sources

Course Notes / Textbooks:	Heskett, J. The Culture Cycle, New Jersey: FT Press, 2012. Hofstede, G., Hofstede, G. J. And M. Minkov, Cultures and Organizations, New York: McGraw Hill, 2010. Inglehart, R. and Welzel, C., Modernization, Cultural Change and Democracy, Cambridge: Cambridge U. Press, 2005. Sackmann, S. A., Success Factor: Corporate Culture, Bertelsmann Stiftung, 2006.
References:	Articles in Course Package

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	104
Midterms	1	2
Final	1	2
Total Workload		150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising