ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC1005	Introduction to Anthropology	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi AYŞEGÜL AKDEMİR
Recommended Optional Program Components:	"."
Course Objectives:	The aim of this course is twofold: First, students will be introduced to the core ideas and concepts of anthropology such as culture, nature, ethnography, social stratifications, kinship systems, race, gender, marriage, sexuality, religion etc. Examples from various human groups around the globe will be used to develop an understanding of these core concepts, ideas and themes. Secondly, we will bring in these concepts and perspectives into our own lives to develop an informed analysis of the Turkish society.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course will be able to:

(1)Develop an understanding of Anthropology, its origins and its conditions of emergence.

(2) Analyse core concepts of Anthropology

(3)Describe relationship between Anthropology and colonialism

(4)Develop a perspective on how to conceptualize culture

(5)Examine major socio cultural institutions and practices such as Kinship, Family and Marriage

(6)Develop a conceptualization of Nature. Explore the relationship between nature and culture

(7)Develop a critical perspective on concepts that are taken for granted in our daily lives

(8)Develop competence on linking concepts and theories of anthropology with existing socio cultural practices

(9)Develop an understanding of human cultural variety

Course Content

The course has two main sections. In the first part, it will introduce students to the world of anthropology by examining its origins, scope, main paradigms, and by developing a theoretical understanding of what culture is. Second section consists of using the main perspectives developed in the first part in exploring some of the main themes and topics of anthropology such as family, kinship, gender, and nature.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and course outline
2)	What is anthropology	Horace Miner, “Body Ritual of the Nacirema”
3)	Origins of Anthropology	Lavenda & Schultz, Chapter 1
4)	Early anthropological theories: Social Evolutionism	McGee & Warms “Nineteenth-Century Evoltionism”
5)	Early anthropological theories: Cultural Relativism	McGee & Warms “Historical Particularism”
6)	Culture and colonial heritage	Lavenda & Schultz, Chapter 2
7)	Critique of ‘Culture’	Renato Rosaldo “The Erosion of Classic Norms”
8)	Midterm	Course review and midterm
9)	Kinship and Descent	Lavenda & Schultz, Chapter 9
10)	Family	Lavenda & Schultz, Chapter 9 cont'd.
11)	Marriage	Lavenda & Schultz, Chapter 10
12)	Sex and Gender	Donna Haraway, “Is Female to Male as Nature Is to Culture”
13)	Gender inequalities	Anne Fausto-Sterling, “The Five Sexes: Why Male and Female Are Not Enough”
14)	Nature / Culture I	TBA

Sources

Course Notes / Textbooks:	Robert H. Lavenda and Emily A. Schultz. Core Concepts in Cultural Anthropology. Third Edition. Boston: McGraw Hill. 2007 Renato Rosaldo. Culture and Truth. , Boston: Beacon Press. 1993
References:	"."

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	5	% 15
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Quizzes	5	10	50
Midterms	1	2	2
Final	1	2	2
Total Workload			152

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2