ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1615	Perception Management	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. NESLİHAN UYSAL
Recommended Optional Program Components:	None
Course Objectives:	Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements.

Learning Outcomes

The students who have succeeded in this course;
At the end of the course, you will be able to:
1.Gain insight on perception and cognition and action
2.Perception management and attitude change
3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception
4.Define persuasion and public relations, publicity and propaganda
5.Understand the public and analyze the audience
6 Analyze the relationship between perception management and media.
7.Define organizational perception management

Course Content

In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed.
Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is perception George Gerbner Model of Communication
2)	The variety of senses Perception and cognition
3)	Perception and action Persuasion
4)	Stakeholders Target audience Communication types
5)	Image and perception Relationship and communications
6)	Slogan and message 3P Propaganda,Public Relations, Publicity
7)	Fundamental rules of perception management
8)	Midterm Week
9)	Defining organizational management
10)	Dimensions of Organizational Perception Management
11)	Components of Organizational Perception Management
12)	Organizational Perception Management Following Crisis Events
13)	Organizational Perception Management During Evolving Controversies
14)	Review for the final

Sources

Course Notes / Textbooks:	It will be given by the lecturer
References:	1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	4	52
Homework Assignments	2	15	30
Midterms	1	2	2
Final	1	2	2
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2