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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0809	Strategic Roadmaps and Innovation	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. AHMET NACİ ÜNAL
Course Lecturer(s):	Assist. Prof. AHMET NACİ ÜNAL
Recommended Optional Program Components:	N/A
Course Objectives:	This course is an introduction of the concepts of strategy, strategic management, strategic roadmaps, innovation, technology management, technology foresight, and technology forecast. The definitions and the techniques of strategy, innovation, strategic management, strategic roadmaps, technology management, technology forecast, and technology foresight will be discussed with simple applications.

Learning Outcomes

The students who have succeeded in this course;
•Understanding the Concepts of Strategy, Innovation, Strategic Management and Strategic Roadmaps
•Learning the Steps of Strategic Management;
•Recognizing The Types of Strategic Thinking
•Preparing and Presenting Strategic Roadmaps
• Learning about the Technology management, technology forecast, and technology foresight.

Course Content

Strategy, Strategic Management, Innovation, Strategic Roadmaps, Technology Management, Technology Forecast, and Technology Foresight.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	Lecturer Notes.
2)	Strategy, Strategic Management, Innovation and General Concepts	YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015.
3)	Strategic Management	T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011.
4)	Intelligence Science and Strategy	YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015.
5)	Management and Management Functions	Lecturer Notes
6)	Decision Making and Decision Theory	YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015.
7)	Decision Making and Decision Theory	YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015.
8)	Decision Making and Decision Theory	YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015.
9)	Case Study	Lecturer Notes
10)	Technology Management	Lecturer Notes
11)	Technology Forecast and Technology Foresight	Lecturer Notes
12)	Strategy Development Tools	Lecturer Notes
13)	Strategy Development Process	Lecturer Notes
14)	Cyberspace, Strategy and Innovation	ÜNAL A.N., “Siber Güvenlik ve Elektronik Bileşenleri”, Nobel Yayıncılık, 2015.
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:

YARMAN B.S.B., ÜNAL A.N., “Stratejik Karar Verme Boyutunda Bilgi Toplama/İşleme Amaçlı Karar Destek Sitemleri”, Nobel Yayıncılık, 2015.
T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011.
T. Çiftçi, Stratejik Yönetim Cep Kitabı, İSO Yayınları, 2011.
ÜNAL A.N., “Siber Güvenlik ve Elektronik Bileşenleri”, Nobel Yayıncılık, 2015.

References:

T. Çiftçi vd. Yeni İş Geliştirme, İSO Yayınları, 2004.

T. Çiftçi, Üç Adımda Stratejik Yönetim, İSO Yayınları, 2010.

A. Sungur vd. Sanayide Özdeğerlendirme, İSO Yayınları, 2011.

U. Tiryakioğlu vd. Yeni Ürün ve Tesis Yatırımlarında Fizibilite, İSO Yayınları, 2011.

M.Porter, Rekabet Stratejisi, Sistem Yayıncılık, 2000.

P.Schwarts, The Art of Long View, Doubleday Currency 1996.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Homework Assignments	1	% 10
Midterms	1	% 15
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Presentations / Seminar	1	10	10
Homework Assignments	14	1	14
Midterms	1	10	10
Final	1	10	10
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3