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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PSY4052	Cross-Cultural Psychology	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ARZU KARAKULAK
Course Lecturer(s):	Dr. Öğr. Üyesi ARZU KARAKULAK
Recommended Optional Program Components:	"."
Course Objectives:	The aim of the course is to explore various aspects of psychology (social, organizational, developmental, experimental) from a cross-cultural perspective and the analysis of culture and cultural forms from a psychological perspective, blending theory and application to develop an academic and personal understanding of culture and its effects on behavior.

Learning Outcomes

The students who have succeeded in this course;
1. To define cultural and cross-cultural psychology
2. To recognize culture specific knowledge and psychological processes, and to discuss the topic of cultural variations.
3. To name methodology of cross-cultural research
4. To differentiate essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological) from a cultural viewpoint
5. To write report and to prepare a presentation.

Course Content

Main topics that will be covered in this class are understanding cross-cultural psychology,methodology of cross-cultural Psychology,critical thinking in cross-cultural psychology,cognition: sensation, perception and states of consciousness,intelligence,emotion and motivation,human development and socialization,psychological disorders,social perception and social cognition,social interaction and applied Cross-cultural Psychology: Some Highlights

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding Cross-cultural Psychology
2)	Methodology of Cross-cultural Psychology
3)	Critical Thinking in Cross-cultural Psychology
4)	Cognition: Sensation, Perception and States of Consciousness
5)	Intelligence
6)	Emotion & Motivation
7)	Review
8)	Human Development & Socialization
9)	Psychological Disorders
10)	Social Perception and Social Cognition
11)	Social Interaction
12)	Applied Cross-cultural Psychology: Some Highlights
13)	Review
14)	Presentations & Course Overview

Sources

Course Notes / Textbooks:	Shiraev, E. & David, L. A. (2010). Cross-cultural Psychology, 4th Edition. Boston: Pearson Education.
References:	"."

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 5
Project	3	% 45
Midterms	2	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	7	7
Project	3	3	9
Midterms	2	27	54
Total Workload			140

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2