ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA2224 | Principles of Accounting II | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Prof. Dr. ELİF OKAN |
Course Lecturer(s): |
Prof. Dr. FİGEN TÜRÜDÜOĞLU Assoc. Prof. HÜMEYRA ADIGÜZEL Prof. Dr. FATMA ÖZKUL |
Recommended Optional Program Components: | None |
Course Objectives: | Principles of Accounting II course is the complementary course of Principles of Accounting I. This course is designed to provide knowledge about current and fixed asset management, short and long term liabilities and shareholders’ equity, cash flow statement and financial statement analysis. |
The students who have succeeded in this course; The students who have succeeded in this course;. 1. have basic theoretical and practical knowledge on financial statements of the businesses. 2. have a perspective to understand the basic items of balance sheets like cash, accounts receivables, inventory, fixed assets, short and long term liabilities, equity. 3. Have a knowledge about Turkish accounting practises like VAT and preparation of payroll. 4. can communicate orally and in writing with a good knowledge of English in the field of accounting. 5. can transfer the knowledge and skills in the field to the relevant people in written and oral form and evaluate them critically. 6. can adopt the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of financial accounting. 7. can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. |
This course builds on the fundamentals of accounting, focusing on financial statement analysis and cost accounting. Students learn to use key components like the balance sheet, income statement, and cash flow statement to evaluate business performance. Additionally, the course covers cost management techniques to support decision-making processes. |
Week | Subject | Related Preparation |
1) | Orientation: Explanation of Course syllabus. Course Schedule Review, Expectations and grading | |
2) | Chapter 9 :Accounts Receivables and Allowance for Uncollectible: Types of Receivables, Accounting for uncollectibles | |
3) | Chapter 9 :Accounts Receivables and Allowance for Uncollectible: The allowance method, Direct write-off method | HW1, Quiz1 |
4) | Chapter 10: Plant assets, Natural resources and Intangibles: Measuring the Cost of a Plant asset and depreciation | HW2, Quiz 2 |
5) | Chapter 10: Plant assets, Natural resources and Intangibles Disposing of a plant assets: Accounting for Natural resources and intangible assets | HW3, Quiz 3 |
6) | Chapter 11: Current Liabilities: A/P N/P, other short term payables | HW4, Quiz 4 |
7) | Chapter 11: Current Liabilities: VAT, Payroll ın Turkey | HW5, Quiz 5 |
8) | Review: Problem session | |
9) | Chapter 12: Partnerships: Organization of partnerships, profit and loss allocation | HW6, Quiz 6 |
10) | Chapter 12: Partnership: Admission of a new partner,withdrawal of a partner, liquidation of a partnership | HW7, Quiz 7 |
11) | Chapter 13: Corpoorations: Issuance of stock, common, preferred and treasury stock | HW8, Quiz 8 |
12) | Chapter 13: Corporations: Dividends, statement of retained earnings | HW9, Quiz 9 |
13) | Problem session: Chapter 12, Chapter 13 | |
14) | General Review | HW10, Quiz 10 |
Course Notes / Textbooks: | Horngren’s Accounting, the Financial Chapters, Pearson, 11th Global Edition Authors: Nobles, Mattison, Matsumura |
References: | Other required readings will be uploaded to Itslearning. If you cannot access any material, please contact the instructor of the course. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 10 | % 20 |
Homework Assignments | 10 | % 20 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 12 | 40 |
Homework Assignments | 11 | 33 |
Quizzes | 11 | 33 |
Final | 1 | 2 |
Total Workload | 150 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |