| Course Notes / Textbooks: |
Ders notları haftalık olarak verilecektir.
Course notes will be supplied weekly.
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| References: |
1)Discovering genomics, proteomics and bioinformatics, Campbell AM and Heyer LJ, 2nd edition, 2007, Pearson education Inc., ISBN: 0-8053-8219-4
2)Bioinformatics and Functional genomics, Pevsner J, 2nd edition, 2009, John Wiley & Sons Inc., ISBN: 978-0-470-08585-1
3)Principles of gene manipulation and genomics, Primrose SB and Tywan RM, 7th edition, 2006, Blacwell Publishing, ISBN: 9781405135443"
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Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
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2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
