Week |
Subject |
Related Preparation |
1) |
Urok 1: 1. Introduction to the course 2. Phonetics:• vowels (а, о, у, э, и, ы); • consonants (л, м, н, п, б, ф, в, т, д); • voiced and voiceless consonants; • rhythmic of words; • syllabification, reduction rules, stress; • tone constructions I and III. 3. Grammar: • construction with demonstrative word это; • singular third person pronouns (он, она). |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
2) |
Urok 2: 1. Phonetics: • consonants (к, г, х, с, з, р); • devocalization of consonants; • reading rules of vowels [а] [о] in stressed and unstressed positions; • tone construction II; • comparison of tone constructions I, II and III. 2. Grammar: • parts of speech; • gender of nouns; • animate and inanimate nouns; • interrogative sentences with a question word Кто (Кто это?). |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
3) |
Urok 3: 1. Phonetics: • consonants (ш, ж, й); • letters я, е, ю, ё in the beginning of words and after vowels; • rhythmic of multisyllable words; • tone constructions I, III in compound sentences. 2. Grammar: • personal pronouns; • possessive pronoun (мой, моя, моё); • structure of simple sentence; • construction with genitive case (центр города); • compound sentences with conjunctions И, А. |
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4) |
Urok 3: 1. Revision of the previous week. 2. Phonetics: • revision of vowels and consonants. 3. Grammar: • personal pronouns; • answering question “Как вас зовут?” “ Меня/ тебя зовут..”. • revision of the previous grammar material. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
5) |
Urok 3: Revision before quiz 1. Quiz 1 |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
6) |
Urok 4: 1. Phonetics: • hard and soft consonants; • reading rules of [е] [э] in unstressed position; • consonants ч, щ; • reading rules of combination чт, чн; • rhythmic of multisyllable words and phrases. 2. Speech samples: Это аптека? Нет, это не аптека. Это почта. Что это? Это банк. Когда жарко? Летом. Скажите пожалуйста, где метро? Метро там. Можно? Нельзя. Ничего! Правда? Скажи! Скажите! Позвони! Позвоните! Извини! Извините! 3. Grammar: negative construction (нет, это не ...); • gender of nouns (generalization); • using of imperative (forms of address and request) (Дай/те! Скажи/те! Покажи/те); • interrogative sentences with a question word “Что?”; Construction with question word “Где?”. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
7) |
Urok 4: Revision of grammar: Gender of nouns; • possessive pronouns; • construction with genitive case (центр города, книга Антона). New grammar material: • plural number of nouns; • the first verb conjugation (present tense); • structure of compound sentences with conjunctions кто, что, как, чей. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
8) |
Urok 5: 1. Phonetics: • combinations with hard and soft consonants; • tone construction IV; • consonant sound [Ц]; • rhythmic of multisyllable words and phrases. 2. Speech samples: Как вас зовут? Меня зовут ... . Вы знаете, кто он? Я знаю, кто он. Он инженер. Чьи это вещи? Мои. 3. Grammar: • plural number of nouns and possessive pronouns; • question words чей/ чья/ чьё/ чьи; • interrogative construction “Кто он?”; the first verb conjugation. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
9) |
Urok 6: Revision of the lessons 1, 2, 3, 4, 5. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
10) |
Urok 7: 1. Phonetics: • rules of reading [Я] in unstressed position; • reading of numerals; • tone construction II with question word какой. 2. Speech samples: Какой это журнал? Это интересный журнал. Какая это улица? Это улица Чехова. 3. Grammar: • adjectives, agreement of adjectives with nouns in gender and number. |
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11) |
Urok 7: 1. Speech samples: Сколько стоит этот зонт? 55 рублей. Мне нравятся эти цветы. Я думаю, что сегодня хорошая погода. Как ты думаешь, сегодня холодно? Вам нравятся ...? Москва как на ладони. Повтори/те! Давай пойдём! До завтра! 2. Grammar: • demonstrative pronouns (этот, эта, это, эти); • constructions "Мне (тебе, вам) нравится ...". "Сколько стоит ...?"; compound sentenceses with conjunctions “что” and “потому что”. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
12) |
Urok 8: 1. Phonetics: • reading numerals from 1 to 100; • hard and soft consonants [н’] [н], [л’] [л], [р’] [р]. 2. Speech samples: Что вы делаете? Работаю. (Ничего не делаю.) Кто работает? Мои друзья. (Никто не работает.) 3. Grammar: • tenses; • first conjugation verbs in present tense. Quiz 2. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
13) |
Revision |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
14) |
1. Phonetics: Tone construction V (Какое синее небо!). 2. Speech samples: Вы читаете порусски? Да, читаю. Я неплохо читаю порусски. 3. Grammar: • questions to the subject; • usage of adverbs. |
Дорога в Россию 1, В.Е.Антонова, М.М.Нахабина, М.В.Сафронова, А.А.Толстых |
15) |
Final Exam |
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16) |
Final Sınavı |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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1 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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3 |