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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC1001	Methodology of Social Sciences	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. PINAR MELİS YELSALI PARMAKSIZ
Course Lecturer(s):	Assoc. Prof. ULAŞ SUNATA ÖZDEMİR Prof. Dr. AYŞE NİLÜFER NARLI Assist. Prof. AYŞEGÜL AKDEMİR
Recommended Optional Program Components:	"."
Course Objectives:	This course aims to cover the scientific approaches in Social Sciences. The meaning of science, scientific approaches, methodologies of research and issues of ethics are among the main subjects of this course. This course also discusses different ways of doing research in social sciences, defines research and analyses methods and teaches the practical use of research methods. This course also aims to provide the students basic tenets of methodology in social sciences and to assist them using them in reading the existing sociological research and by using those in designing and conducting their own research projects. In this course the usage of AI in social sciences will be discussed by focusing on benefits, limitations and ethical issues. Most common tools for AI aided scientific research will be introduced with examples.

Learning Outcomes

The students who have succeeded in this course;
By the end of the course, students will be able to;

1. Recognize main methodological approaches.
2. Understand the relationship between theory and methodology.
3. Understand a variety of methods of social research.
4. Understand ethical issues in social research.
5. Understand and apply AI technology into research process with ethical principles
6. Start designing a research project.

Course Content

This course discusses different ways of doing research in social sciences, defines research and analyses methods and teaches the practical use of research methods.

This course also aims to provide the students basic tenets of methodology in social sciences and to assist them using them in reading the existing sociological research and by using those in designing and conducting their own research projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and course outline
2)	Science and Research	Weekly readings
3)	Major Types of Social Research	Weekly readings
4)	Theory and Research & Meaning of Methodology	Weekly readings
5)	Quiz
6)	The Ethics of Social Research & Literature Review	Weekly readings
7)	Qualitative and Quantitative Research Design	Weekly readings
8)	Qualitative and Quantitative Measurements	Weekly readings
9)	Qualitative and Quantitative Measurement	Weekly readings
10)	Quiz
11)	Review of subjects
12)	Research Proposal Final Project Presentations
13)	Research Proposal Final Project Presentations
14)	Research Proposal Final Project Presentations

Sources

Course Notes / Textbooks:	Reading materials will be given weekly
References:	• Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research project. Sage. • Course slides produced by instructor

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	5	% 20
Quizzes	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	5	10	50
Study Hours Out of Class	14	5	70
Midterms	1	15	15
Final	1	30	30
Total Workload			207

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2