ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC1001	Methodology of Social Sciences	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. PINAR MELİS YELSALI PARMAKSIZ
Course Lecturer(s):	Prof. Dr. ULAŞ SUNATA ÖZDEMİR Prof. Dr. AYŞE NİLÜFER NARLI Assoc. Prof. AYŞEGÜL AKDEMİR
Recommended Optional Program Components:	"."
Course Objectives:	This course aims to cover the scientific approaches in Social Sciences. The meaning of science, scientific approaches, methodologies of research and issues of ethics are among the main subjects of this course. This course also discusses different ways of doing research in social sciences, defines research and analyses methods and teaches the practical use of research methods. This course also aims to provide the students basic tenets of methodology in social sciences and to assist them using them in reading the existing sociological research and by using those in designing and conducting their own research projects. In this course the usage of AI in social sciences will be discussed by focusing on benefits, limitations and ethical issues. Most common tools for AI aided scientific research will be introduced with examples.

Learning Outcomes

The students who have succeeded in this course;
By the end of the course, students will be able to;

1. Recognize main methodological approaches.
2. Understand the relationship between theory and methodology.
3. Understand a variety of methods of social research.
4. Understand ethical issues in social research.
5. Understand and apply AI technology into research process with ethical principles
6. Start designing a research project.

Course Content

This course discusses different ways of doing research in social sciences, defines research and analyses methods and teaches the practical use of research methods.

This course also aims to provide the students basic tenets of methodology in social sciences and to assist them using them in reading the existing sociological research and by using those in designing and conducting their own research projects.
The teaching methods of the course are as follows:
Lecture
• Individual Study
• Educational Games
• Reading.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and course outline
2)	Science and Research	Flick Ch1 and Slides 1
3)	Major Types of Social Research	Flick Ch 1 and Slides 2
4)	Theory and Research & Meaning of Methodology	Flick Ch 2 Slides 3
5)	The Ethics of Social Research	Flick Ch 3 and Slides 4
6)	Quiz
7)	Literature review	Flick Ch 5 and Slides 5
8)	AI in social research	tba
9)	Qualitative and Quantitative Research Design	Flick Chs 4&6 and Slides 6
10)	Qualitative and Quantitative Measurements	Flick Ch 7 and Slides 7
11)	Quiz
12)	Sampling	Flick Ch 7 and Slides 8
13)	Sampling	Flick Ch 7 and Slides 8
14)	Review of topics

Sources

Course Notes / Textbooks:	Reading materials will be given weekly
References:	• Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research project. Sage. • Course slides produced by instructor

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	5	% 20
Quizzes	2	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	5	10	50
Study Hours Out of Class	14	5	70
Midterms	1	15	15
Final	1	30	30
Total Workload			207

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising