BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1314 | Innovation and Creativity | Spring | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | GE-Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. GÖKHAN GELİŞEN |
| Course Objectives: | Innovation and creativity are integral to an organization's ability to survive and thrive in today's competitive marketplace. This course is designed to provide students with the knowledge and understanding of how innovation and creativity can be nurtured, realized and managed in business environments. In addition to the theoretical concepts of innovation and creativity, students will learn to use practical applications to foster creativity and innovation in the workplace. |
Learning Outcomes
|
The students who have succeeded in this course; Learning Outcomes 1 Develops an awareness of concepts related to innovation and creativity. 2 Be able to explain concepts related to innovation and creativity management 3 Understands the processes of creativity and innovation 4 Have an idea about innovation and creativity applications 5 Knowledge about the use of some tools and methods used in innovation and creativity management. |
Course Content
| "Introduction to Innovation and Creativity Innovation in organizations Business processes and innovation Managing creativity Creativity tools: Brainstorming, TILMAG, Six hats, TRIZ Evaluation of innovative solutions: Decision Making Innovative product development Innovation financing and marketing Knowledge Management and Organizational Learning Managing human resources for creativity and innovation |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to Innovation and Creativity | Lecture Notes |
| 2) | Innovation in organizations | Lecture Notes |
| 3) | Business processes and innovation | Lecture Notes |
| 4) | Managing creativity | Lecture Notes |
| 5) | Tools for creativity: Brainstorming | Lecture Notes |
| 6) | Tools for creativity: TILMAG, Six thinking hats | Lecture Notes |
| 7) | Tools for Creativity: TRIZ | Lecture Notes |
| 8) | ara sınav | |
| 9) | Evaluation of innovative solutions: Decision Making | Lecture Notes |
| 10) | Innovative product development | Lecture Notes |
| 11) | Financing Innovations | Lecture Notes |
| 12) | Bilgi Yönetimi ve Örgütsel Öğrenme | Lecture Notes |
| 13) | Knowledge Management and Organizaitonal Learning | Lecture Notes |
| 14) | Managing human resources for creativity and innovation |
Sources
| Course Notes / Textbooks: | Ders Notları ve Sunumlar |
| References: | "Mumford, M.D. (Ed.) (2012). Handbook of Organizational Creativity, Elsevier, Online E Book (Available in BAU library website) De Bono, E. (2008). Six thinking hats, Penguin Books, London Orloff, M. (2006). Inventive Thinking through TRIZ, Online E Book (Available in BAU library website) " |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 3 | 39 |
| Project | 1 | 35 | 35 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 117 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 1 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 2 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |