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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IST2014	Retailing Management	Spring	1	2	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor HACER HANDAN DEMİR
Recommended Optional Program Components:	There is none for this lesson.
Course Objectives:	To obtain basic information about retailing management. To form a relationship between retailing marketing and other functions of a business such as human resources, finance and purchasing. Discuss the marketing mix elements in terms of retailing sector. Analyzing special concepts of retailing sector such as location choice and store atmosphere. Teaching the internet retailing in terms of multi channel retailing. To emphasize on the close relationship between retailing and technology in terms of internet retailing, customer relations management and supply chain management.

Learning Outcomes

The students who have succeeded in this course;
To understand the required efficient in strategies in retailing management.
To understand how to benefit resources and technologies used in retailing management
To understand the analysis of store location choices, pricing, sales and product
Developing information about current retailing management subjects in strategic level
To understand the retailing in terms of performing key activities and relations
To give academical support to the points mention above by application retailing theory and research

Course Content

1-Introduction to The Retailing Management
2-Classifying and Different Types of Retailing Organizations
3-Identifying Features of Retailing Organizations
4-Obtaining Information about Store Designs of Retailing Organizations
5-Choosing Locations
6-Product Diversification and Planning Process
7-Product Diversification and Planning Process
8-Midterm
9-Identifying Retailing Purchasing Systems
10-Human Resources Management in Retailing
11-Contribution on Choosing the Pricing Method in Retailing Organizations
12-Consumer Purchasing Behavior and Retailing
13-Financial Strategy on Retailing Organizations
14-Customer Relationship Management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to The Retailing Management
2)	Classifying and Different Types of Retailing Organizations
3)	Identifying Features of Retailing Organizations
4)	Obtaining Information about Store Designs of Retailing Organizations
5)	Choosing Locations
6)	Structuring Categorization Management
7)	Product Diversification and Planning Process
8)	MIDTERM EXAM
9)	Identifying Retailing Purchasing Systems
10)	Human Resources Management in Retailing
11)	Contribution on Choosing the Pricing Method in Retailing Organizations
12)	Consumer Purchasing Behavior and Retailing
13)	Financial Strategy on Retailing Organizations
14)	Customer Relationship Management

Sources

Course Notes / Textbooks:	Perakende Yönetiminin Temelleri, Nobel Yayın, 3. Baskı, Aydın, Kenan, 2010. ISBN:6051335131 Retailing Management, 8.Edition, Levy, Michael; Weitz, Barton A. 2012. Perakende PazarlamaYönetimi Yayıncı: Kendi Yayını 10 Ömer Baybars Tek ,Fatma Demirci Orel 2008 ISBN:9789944579100
References:	Bulunmamaktadır. There is none.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Presentation	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Midterms	1	10	10
Final	1	10	10
Total Workload			76

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising