ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ACL3053	America and War	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	none
Course Objectives:	The objective of this course is to look at America’s war history beginning with the Indian Wars of the early 17th century colonial period, through the major wars and conflicts during the 18th, 19th and 20th century, to the current escalating military interventions and peace enforcement operations of the early 21st century.

Learning Outcomes

The students who have succeeded in this course;
The students who succeed in this course will be able to:

1)discuss major wars in American history
sociological perspectives relating to the development of warfare in America
2)formulate interpretations of military tactics due to the changes in domestic and foreign policies in the USA.
3)examine selected conventional and special military operations conducted in America
4)assesst the recent US wars indicating international environment of growing regional instability and crises, ethnic conflict, and global terrorism.

Course Content

American war history and literature

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	American Revolution	Reading
3)	Civil War	Reading
4)	American-Indian Wars I	Reading
5)	American-Indian Wars II	Reading
6)	American-Mexican Wars	Reading
7)	First World War and America I	Reading
8)	Film Screening and Discussion- Documentary on WWI and America
9)	America after First World War	Reading
10)	America and Second World War	Reading
11)	America After Second World War	Reading
12)	Cold War	Reading
13)	The Vietnam War	Reading
14)	America and the Middle East I	Reading
15)	Final
16)	Final

Sources

Course Notes / Textbooks:	My own lecture notes.
References:	none

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Quizzes	2	% 10
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2