ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN1900	Introduction to Information Technologies	Spring	0	2	1	1

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. DİLEK KARAHOCA
Recommended Optional Program Components:	None
Course Objectives:	This course focuses on learning of computer hardware, operating systems, basic web site design, and office applications. Basic information technologies and software trends are going to be given in detail. Practical use of network and communication applications are going to be tought. Web site designing concepts and HTML programming will be learned. Also, internet navigation tools and their configuration will be considered. Office tools, such as word processing, spreadsheets, mail tools etc. are going to be considered.

Learning Outcomes

The students who have succeeded in this course;
1. Define and describe digital devices, data representation and processing.
2. Define and describe basic components of a PC and network structure.
3. Define and describe basics of operating systems.
4. Define and describe internet applications, services and related technologies.
5. Define and describe operations on word processing such as margin settings, structural modifications, headers, footers, quick styles, themes, etc.
6. Define and describe operations on spread sheets such as using built-in functions, formatting, creating charts, basic macro programming, etc.
7. Define and describe operations on presentation suite such as creating and designing slide shows, using effects and animations, etc.
8. Define and describe essentials of HTML and design web pages.
9. Define and describe basics of database structure and simple SQL operations.
10. Define and describe digital graphics and video, analyze implementation details on web pages.

Course Content

The course content is composed of computers and digital basics, LANs and WLANs, operating systems and file management,
web and mail, word processing, spread sheets, presentation suite, fundamentals of designing web, databases, digital media
and web editing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Computers and Digital Basics
2)	Computer Hardware (LANs AND WLANs)
3)	Computer Software (Operating Systems and File Management)
4)	Internet (Web and Mail)
5)	Word Processing (I)
6)	Word Processing (II)
7)	Spread Sheets (I)
8)	Spread Sheets (II)
9)	Spread Sheets (III)
10)	Presentation Suite
11)	Fundamentals of Designing Web
12)	Databases
13)	Digital Media
14)	Web editing

Sources

Course Notes / Textbooks:	Computer Concepts 2010 Parsons and Oja ISBN: 0-324-78084-0 Discovering Computers 2010 Shelly and Vermaat ISBN: 0-495-80681-1 Computer Concepts: Illustrated Brief, 8th Edition Parsons And Oja ISBN: 0538749547
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Laboratory	8	% 10
Quizzes	8	% 20
Project	2	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Project	1	4	4
Homework Assignments	2	1	2
Quizzes	4	1	4
Midterms	1	2	2
Final	1	8	8
Total Workload			48

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2