ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EUR2325 | Institutions of EU | Spring | 3 | 0 | 3 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Hybrid |
Course Coordinator : | Prof. Dr. ESRA ALBAYRAKOĞLU |
Course Lecturer(s): |
Assoc. Prof. SEMİHA ÖZGÜR ÜNAL ERİŞ Assoc. Prof. YÜKSEL ALPER ECEVİT |
Recommended Optional Program Components: | None |
Course Objectives: | The main aim of this course is to make a brief introduction to the institutions of the European Union and make the students familiar with their organisation, methods and functions. At the end of the course the students will have an overview of the functioning of the European Union policies, politics involved and relations between the institutions. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Gain an understanding of how integration changed Europe. 2. Gain a knowledge and understanding of different institutions in EU 3. Possess a robust understanding of the decision-making structures at the EU level. 4. Comment on the power dynamics among the EU member states. 5. Grasp working method of EU institutions. |
This course aims at introducing students the key players in the EU decision-making and how the EU laws are made. It introduces the main institutions of the EU, the issues of membership and representation in these institutions. It will instruct students key players such as European Commission, European Parliament, Council of the EU, Court of Justice and advisory institutions such as Committee of Regions and European Economic and Social Commmittee. |
Week | Subject | Related Preparation |
1) | Introduction of the Syllabus and mind mapping technique | Course Schedule, Review and Expectations |
2) | History of European Integration | Itsleargning |
3) | Grand Theories of European Integration: Supranationalism and Intergovernmentalism | Sources on itslearning |
4) | Institutions and Actors: European Commission | Sources on Itslearning (Cini, p.42-59, in Warleigh, Cini et al., Chapter 8) |
5) | Institutions and Actors: The Council of the European Union | Sources on Itslearning (Sherington, p. 25-39, in Warleigh, Cini et al., Chapter 9) |
6) | Institutions and Actors: The European Parliament | Sources on Itslearning (Burns, p. 62-79, in Warleigh, Cini et al., Chapter 10) |
7) | Institutions and Actors: The Courts of the European Union (ECJ and the Court of First Instance) | Sources on Itslearning (Hunt, p.103-120, in Warleigh) |
8) | Institutions and Actors: The Courts of the European Union (The Court of Auditors and the EU Ombudsman) | Sources on Itslearning (Giddings et al., 123-160 in Warleigh) |
9) | Mid-Term Exam | |
10) | Institutions and Actors: Interest Groups and the European Union | Sources on Itslearning (Cini et al., Chapter 12) |
11) | The European Central Bank | Sources on Itslearning (Howart, p. 82-98, in Warleigh) |
12) | Advisory Bodies: The Economic and Social Committee | Sources on Itslearning (Alex Warleight, p. 163-175 in Warleigh) |
13) | Advisory Bodies: The Committee of the Regions | Sources on Itslearning (Alex Warleight, p. 177-189 in Warleigh) |
14) | Mind-Mapping Presentations and submission of Assignment 2: Second Mind-Map |
Course Notes / Textbooks: | Weekly readings will be uploaded on ItsLearning at the beginning of the semester. Please note that all book chapters and articles listed on the syllabus are also accessible through the BAU Library. The PPT files will be shared on ItsLearning following each class. ----- Haftalık ders okumalarının tamamı, dönem başında ItsLearning’e yüklenir. Ders izlencesinde yer alan tüm kitap bölümleri ve makalelere BAU Kütüphanesi’nden de erişilebilir. PowerPoint dosyaları, hafta bazında ve işlenen ders sonrasında ItsLearning’e yüklenir. |
References: | Articles in Course Package --- İşlenen konularla ilgili Youtube videoları. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 30 |
Presentation | 1 | % 0 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 11 | 33 |
Study Hours Out of Class | 14 | 62 |
Homework Assignments | 2 | 6 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 105 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |