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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3020	Critical and Creative Thinking in Design	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ECE ARIHAN
Recommended Optional Program Components:	None
Course Objectives:	The course aims to introduce students to the foundational frameworks of critical and creative thinking, enhancing their ability to analyze and solve complex design problems. It seeks to foster innovative and reflective practices while promoting an understanding of ethical considerations in creative work. Additionally, the course encourages interdisciplinary approaches to tackling design challenges, enabling students to develop a comprehensive perspective on the social and cultural implications of their work.

Learning Outcomes

The students who have succeeded in this course;
1) Analyze complex design problems using critical thinking frameworks.
2) Evaluate existing design solutions with reference to cultural, ethical, and aesthetic criteria.
3) Apply creative thinking techniques to generate innovative design concepts.
4) Synthesize interdisciplinary ideas to address design challenges.
5) Critique the social and environmental implications of design decisions.

Course Content

This course explores the principles and methodologies of critical and creative thinking within the context of design. Students will engage with theoretical frameworks, case studies, and reflective practices to develop skills in analyzing design problems and generating innovative solutions. The course emphasizes the interplay between logic, creativity, and social responsibility in the design process.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Critical and Creative Thinking in Design
2)	Understanding critical thinking frameworks
3)	Creative Thinking Techniques in Design
4)	Problem-solving methodologies for designers
5)	Ethical considerations in design
6)	Interdisciplinary approaches to design thinking
7)	Midterm
8)	Social responsibility in design
9)	The role of aesthetics in critical design
10)	Cognitive biases and their impact on design
11)	Tools for visualizing critical and creative thinking
12)	Integrating theory and practice in design projects
13)	Presentations of critical and creative design solutions
14)	Overview of the course and discussing future directions in design thinking

Sources

Course Notes / Textbooks:	Kelley, T. (2001). The art of innovation: Lessons in creativity from IDEO, America's leading design firm (Vol. 10). Currency. Cross, N. (2023). Design thinking: Understanding how designers think and work. Bloomsbury Publishing.
References:	Brown, T. (2019). Change by design, revised and updated: how design thinking transforms organizations and inspires innovation. HarperCollins.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Midterms	1	3	3
Final	1	3	3
Total Workload			104

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2