VCD3020 Critical and Creative Thinking in DesignBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3020 Critical and Creative Thinking in Design Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. ECE ARIHAN
Recommended Optional Program Components: None
Course Objectives: The course aims to introduce students to the foundational frameworks of critical and creative thinking, enhancing their ability to analyze and solve complex design problems. It seeks to foster innovative and reflective practices while promoting an understanding of ethical considerations in creative work. Additionally, the course encourages interdisciplinary approaches to tackling design challenges, enabling students to develop a comprehensive perspective on the social and cultural implications of their work.

Learning Outcomes

The students who have succeeded in this course;
1) Analyze complex design problems using critical thinking frameworks.
2) Evaluate existing design solutions with reference to cultural, ethical, and aesthetic criteria.
3) Apply creative thinking techniques to generate innovative design concepts.
4) Synthesize interdisciplinary ideas to address design challenges.
5) Critique the social and environmental implications of design decisions.

Course Content

This course explores the principles and methodologies of critical and creative thinking within the context of design. Students will engage with theoretical frameworks, case studies, and reflective practices to develop skills in analyzing design problems and generating innovative solutions. The course emphasizes the interplay between logic, creativity, and social responsibility in the design process.
Teaching Methods: Lecture, Individual Study, Discussion

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Critical and Creative Thinking in Design
2) Understanding critical thinking frameworks
3) Creative Thinking Techniques in Design
4) Problem-solving methodologies for designers
5) Ethical considerations in design
6) Interdisciplinary approaches to design thinking
7) Midterm
8) Social responsibility in design
9) The role of aesthetics in critical design
10) Cognitive biases and their impact on design
11) Tools for visualizing critical and creative thinking
12) Integrating theory and practice in design projects
13) Presentations of critical and creative design solutions
14) Overview of the course and discussing future directions in design thinking

Sources

Course Notes / Textbooks: Kelley, T. (2001). The art of innovation: Lessons in creativity from IDEO, America's leading design firm (Vol. 10). Currency.
Cross, N. (2023). Design thinking: Understanding how designers think and work. Bloomsbury Publishing.
References: Brown, T. (2019). Change by design, revised and updated: how design thinking transforms organizations and inspires innovation. HarperCollins.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 75
Midterms 1 4
Final 1 4
Total Workload 125

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising