| Week |
Subject |
Related Preparation |
| 1) |
Presentation of the course. To introduce “ what’s your name? “Alphabet , pronunciation
General information about italian language
Verb “chiamarsi”, , singular, plural |
|
| 2) |
Unit 1 Primi contatti, to greet, asking and saying the origin . Asking and telling age. Numbers from 0-30
Asking the origin , determinative articles “il” and “la” (the)
Verbs “to be and to have”, nationality adjectives.
|
|
| 3) |
Asking telephone numbers, address
Introduce oneself
Revision of the verbs “to be” and “to have”
There is/ there are
|
|
| 4) |
Revision
Irregular verbs |
|
| 5) |
Unit 2 “ Me and others “ numbers 1 - 100. Asking how are you? Introducing people.
Professions. Say what languages you speak, where you live .
Verbs regulars (1. Group).Verbs irregulars “ to do, to stay”.
Indefinite articles (a book , an apple ecc.)
|
|
| 6) |
CUMHURIYET BAYRAMI
|
|
| 7) |
Unit 3 “good appetite” introduction to vocabulary, dialogues at the restaurant. Verbs regulars (2. Group)
|
|
| 8) |
Read a menu, ordering, listening, video
Revision of regular verbs (1.,2.group)
|
|
| 9) |
Midterm exam |
|
| 10) |
Unit 4 “ Free time”, talking about free time, Verbs irregulars “ to go, to go out”, ), what, which, how much |
|
| 11) |
Time, video the psycological test
Adverbs of frequency, verb to like, personal taste
|
|
| 12) |
Unit 5 “ In hotel”Describe a room, a house.
Verbs to “ can”, “come”
Prepositions with articles.
|
|
| 13) |
Problems in a hotel. House listings. Date, the months Cardinal numbers from 100, Ordinal numbers, how much, how many
Revision. Video “ In holiday”, caffè culturale “trip, receipt”
|
|
| 14) |
Quiz |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
