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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SEN4551	Gamification	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ERDEM ERZURUM
Recommended Optional Program Components:	None
Course Objectives:	Students will learn the basics of Gamification with a highly practical approach. Course focuses on how to design gamified experiences in real life areas such as game design, psychology, management, or education. The main goal of the course is to understand the principles of gamification to design experiences that make things more fun and engaging.

Learning Outcomes

The students who have succeeded in this course;
1. Explain the fundamental concepts, psychological foundations, and key elements of gamification.
2. Compare major gamification frameworks and models to analyze or design gamified systems.
3. Design gamified user experiences by aligning game elements with user motivations and behavior patterns.
4. Identify appropriate tools, platforms, and metrics for implementing and evaluating gamification strategies in IT systems.
5. Critically evaluate real-world gamification case studies, identifying success factors, challenges, and ethical considerations.
6. Discuss emerging trends and applications of gamification in software engineering, education, and digital products.

Course Content

This course will teach students the trends, and the frameworks of gamification, how it may be used to apply in IT projects, and how to use it effectively. The course allows students to develop a set of practical skills in using game elements using industrial case studies. Students will understand practical ways for designing a game.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Gamification
2)	Psychology of Motivation
3)	Core Game Elements: Mechanics, Dynamics, Aesthetics
4)	Gamification Frameworks and Models
5)	Designing Gamified Experiences
6)	Gamification Tools and Platforms
7)	Gamification in the Software Industry
8)	Midterm Exam
9)	Designing for Different Player and User Types
10)	Measuring Gamification Success
11)	Ethical and Social Dimensions of Gamification
12)	Trends and Emerging Technologies in Gamification
13)	Trends and Emerging Technologies in Gamification
14)	Industrial Case Studies in Gamification

Sources

Course Notes / Textbooks:	For the Win: How Game Thinking Can Revolutionize Your Business Kevin Werbach, Dan Hunter, 2012, 978-1613630235
References:	Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps Gabe Zichermann and Christopher Cunningham, 2011 978-1449397678

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Quizzes	2	2	4
Midterms	1	3	3
Final	1	3	3
Total Workload			150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising