ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0319	History of Civil Aviation and Amateur Aviation	Spring	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. TÜZÜN TOLGA İNAN
Course Objectives:	This training is set at an advanced level and is intended to cover all aspects of aviation security from a management and senior management perspective. It will include actual topics such as terrorism, sabotage, direct and indirect threats, modern slavery/human trafficking, cyber security and information security.

Learning Outcomes

The students who have succeeded in this course;
1. Civil Aviation Security Landscape, Conventions, Regulations, and Standards
2. Principles of International Aviation Security and Security Planning Frameworks
3. Law Enforcement, Policing and Security Functions at Airports
4. Security Risk Management Methodologies
5. Security Audit Planning, Implementation and Evaluation
6. Security Management Systems (SeMS)
7. Security Technology and Trends
8. Information Security, Aviation Cyber Security, Aviation and Modern Slavery
9. Management of Crowds and Unruly Passengers, Human Factors and Security Implications, Leadership strategies for critical incidents

Course Content

The fundamentals of amateur aviation
The types of amateur aviation
The history of civil aviation with general description
The prominent institutions in civil
aviation

The factors Affecting Human
Performance
The Individual Differences in
Human Performance
The Organizational Factors in
Human Performance
Mıdterm Exam
Communication principles in
aviation

Teamwork
1903 to 1944 Civil Aviation History
1944 to Nowadays Civil Aviation
History
Case study
Case study

Weekly Detailed Course Contents

Week

Subject

Related Preparation

Sources

Course Notes / Textbooks:

Godara, V. (Ed.). (2010). Strategic Pervasive Computing Applications: Emerging Trends: Emerging Trends. IGI Global.
Abu-Taieh, E. M., El-Sheikh, A. A., & Jafari, M. (2012). Technology Engineering and Management in Aviation: Advancements and Discoveries. Information Science Reference.
Dawson, M., Eltayeb, M., & Omar, M. (Eds.). (2016). Security solutions for hyperconnectivity and the Internet of things. IGI Global.
Security in the Year 2000 and Beyond. ETC Publications, 1987.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	10	5	50
Presentations / Seminar	3	6	18
Midterms	1	2	2
Final	1	2	2
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3