ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1133	Twentieth Century Musıc	Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. DOĞUŞ ÇİÇEK
Course Objectives:	To provide a general knowledge of Modern and Contemporary music produced in Europe, Russia, USA and Turkey as of the beginning of the 20th century till today, including brief explanations on the interaction between Contemporary Music and other more popular genres such as Blues, Jazz, Rock’n’Roll, Electronic Music etc.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course are able to;
1) talk about the main composers of the 20th and 21st centuries and related thought currents.
2) recognize the works and sound imagery of these composers and discern their works upon hearing them
3) distinguish different periods by their sound imagery
4) explain the key paradigms of aesthetic philosophy as of 1900's till today
5) know the paradigms and how they influenced specific composers and thus the genesis of different music currents
6) understand and explain the development of western art music in Turkey, recognize main Turkish composers such as the Turkish Five on hearing their works.
7) use the adequate terminology to describe contemporary music

Course Content

Modernism, Nationalism, Minimalism, Post-Minimalism, Neo-Romanticisim, The Great War, WWII, Vietnam War, Atonality, 12-tone Music, Serialism. "Entartete Musik", Post-Modernism, Jazz, Rock, Metal Music.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction. Music and Culture.
2)	The Concept of Music according to Linguistics, Physics, Sociology and Aesthetics.
3)	Historical Background : Music in East & Music in Antiquity Medieval Age, Renaissance, Baroque Music, Classical and Romantic Periods of Music History
4)	Historical Background : Music in East & Music in Antiquity Medieval Age, Renaissance, Baroque Music, Classical and Romantic Periods of Music History
5)	Historical Background : Music in East & Music in Antiquity Medieval Age, Renaissance, Baroque Music, Classical and Romantic Periods of Music History
6)	PART II-PRE-WAR PERIOD Basic Music Theory-Physics of Sound Basic Music Theory-Musical Terms
7)	Introduction to Modern and Contemporary Periods of Music History Pre-War Period I Movements, Techniques, Composers: Post-Wagnerian: Mahler, Strauss Spanish Nationalism: Albeniz, De Falla, Granados South America: Villa-Lobos Italy: Puccini Other Parts of Europe: Janacek, Sibelius
8)	Midterm Week
9)	PART III-THE PERIOD BETWEEN THE WARS Between the Wars in America: Jazz ;Music & Visual Arts: Musical Theatre. Movements, Techniques, Composers: ; Jazz Influenced Music: Gershwin, Bernstein
10)	Around WWII: Neue Sachlichkeit, Gebrauchsmusik, Entartete Musik, Electronische Music. British and American Contemporary Classical Music
11)	AFTER-WAR PERIOD Serialism, Musical Primitivism, Futurism, Neo-Romanticism, Eclecticism
12)	Indeterminism, Texturalism, Computer Music, Minimalism
13)	New Simplicity, New Complexity, Musical Historicism, Rock Influenced Music, Rock Music and Pop Music
14)	Putting it all together. Revision and General Discussion.	Screening : Documentary: The Sound and The Fury: A Century of Modern Music

Sources

Course Notes / Textbooks:

References:

Secondary Resources:
• Nicholas Cook, The Cambridge History of Twentieth-Century Music
• Nicholas Cook, Music: A Very Short Introduction, Oxford University Press (Çeviri: “Müziğin ABC’si”)
• Peter Wicke, From Mozart to Madonna: A Cultural History of Pop Music
• Burkholder, Grout, Palisca, A History of Western Music, 8th Edition
• Burkholder, Palisca, Norton Anthology of Western Music, 5th Edition
• Weiss, Taruskin, Music in the Western World: A History in Documents • Alex Ross, The Rest is Noise: Music in the 20th Century
• Frisch, Music in the 20th and 21st Centuries
• Ashby, The Future of Modernist Music

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	2	26
Homework Assignments	2	15	30
Midterms	1	2	2
Final	1	2	2
Total Workload			99

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2