ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4114	Photography and Video Seminar	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. TOLGA HEPDİNÇLER
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to motivate the students to establish a dialogue with the works and the selves of important photographers, and enable them to establish their own language in light of these dialogues.

Learning Outcomes

The students who have succeeded in this course;
1. Become competent on short-term projects.
2. Be able to think analytically on a specific topic.
3. Explore alternative perpectives.
4. Criticize and defend art works.
5. Develop skills in self-expression.

Course Content

In this course, students will be studying works of notable photographers and expected to work on projects within the concept of the artists who will be visiting the class.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and explanation of course requirements. Review of current portfolios.
2)	Research on artists' web pages and books, as well as on portfolio techniques.	Working on the assignments.
3)	Discussion on the best portfolios analysing their strengths. Planning requirements: materials, budget and expenses.	Working on the assignments.
4)	Start organizing a portfolio. Writing a CV for an artist. Selecting pieces.	Working on the assignments.
5)	Working on a portfolio. Working on existing elements. Creating new elements.	Working on the assignments.
6)	Working on a portfolio. Writing a statement and editing elements.	Working on the assignments.
7)	Presentation (I)	Preparation for presentation
8)	Working on portfolio. Design a website. Design a personal business card.	Working on the assignments.
9)	Finalize the design of the personal website. Design a web blog.	Working on the assignments.
10)	Finalize e-portfolio. 5 minutes presentation (II)	Preparation for presentation
11)	Writing a cover letter. Research options for a printed portfolio.	Working on the assignments.
12)	Design a printed portfolio. Field search on printing options and expenses.	Working on the assignments.
13)	Design a printed portfolio-II	Working on the assignments.
14)	Finalize portfolio. Presentation (III) with output simulation.	Preparation for Final Presentation

Sources

Course Notes / Textbooks:	Websites, books and lecture notes of visiting artists will be provided according to the list of participants and academic calendar.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	4	52
Presentations / Seminar	2	9	18
Final	1	1	1
Total Workload			127

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising