| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
European Idea; Aristide Briand’s project for a European Federal Link, 1929-1932 |
Book chapters and journal articles |
| 3) |
World War II and post-1945 European cooperation, 1945-1949 |
Book chapters and journal articles |
| 4) |
The treaty of Paris 1951, the European Community of Defense 1954 |
Book chapters and journal articles |
| 5) |
Leaders and European integration |
Book chapters and journal articles |
| 6) |
European and Global Economics |
Book chapters and journal articles |
| 7) |
Turkish Perceptions of the EU |
Book chapters and journal articles |
| 8) |
Midterm Week |
|
| 9) |
The World, the EU and Turkey after the End of the Cold War |
Book chapters and journal articles |
| 10) |
Common Foreign and Security Policy |
Book chapters and journal articles |
| 11) |
The Membership Perspective of Turkey |
Book chapters and journal articles |
| 12) |
The Membership Perspective of Turkey |
Book chapters and journal articles |
| 13) |
Visit to local sites of interest relating to the course topics- the EU representation in Berlin |
Book chapters and journal articles |
| 14) |
Visit to the German federal parliament, and potentially to the EU institutions in Brussels as well. |
Book chapters and journal articles |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
3 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
3 |
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
3 |
| 4) |
To be able to follow and interpret innovations in the field of advertising |
1 |
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
5 |
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
3 |
| 7) |
To recognize and understand all the dynamics within the field of advertising |
2 |
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
2 |