ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1637	Communication of Relationships	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Course Objectives:	In this course, they will be able to interpret the field of communication, which is in constant motion; It is aimed to train individuals who can make sense of individual and society relations, their transformations in mutual interaction and thus manage their social processes effectively and efficiently.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course will;
1) Understand what it means to be an individual.
2) Be able to gain the ability to think about the relationship between society and individual.
3) Be able get information about the effects of group relations on the individual.
4) Develop various ideas on the effectiveness of communication skills on relationships
5) Be able to gain the ability to construct communication and relationship strategies through concepts such as empathy, negotiation, understanding and conflict in social and professional life.

Course Content

Interpersonal relationships, communication, obstacles, group conflicts, power centers, empathy, group relations, daily life codes, ethics, individual and society will be examined.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Talk About the Syllabus / Introduction to the Course
2)	Individual and society
3)	How does a person become an individual?
4)	How does a person exist in a social group?
5)	Group relations and communication
6)	Interpersonal relations and communication
7)	Barriers in communication between individuals
8)	Midterm exam
9)	Interpersonal communication and conflict - Interpersonal communication and empathy
10)	Group conflicts
11)	Negotiation management in communication
12)	Power centers in interpersonal communication
13)	Relationship codes of everyday life
14)	Ethics, communication and relationship - Final exam

Sources

Course Notes / Textbooks:
References:	Kişilerarası iletişim : Cinsiyet Farklılıkları Güç ve Çatışma / Serdar. Kaypakoğlu - İş Hayatında Kolay İletişim Kurma Yöntemleri / Sonya Hamlin; çev. Selin Yüce - The Sage handbook of interpersonal communication / ed. Mark L. Knapp, John A. Daly

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	6	78
Midterms	1	2	2
Final	1	2	2
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2