BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4638 | Innovation and Enterpreneurship | Fall | 3 | 0 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. ŞAFAK ŞAHİN |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course inspires entrepreneurial innovation and creativity through interactive lectures and case studies especially in contemporary issues. Students will gain awareness of entrepreneurial innovation sources, structures and dynamics. Students will develop individual and group skills for generating innovative ideas and find ways to apply these ideas to address current issues and problems in different industries and settings. |
Learning Outcomes
|
The students who have succeeded in this course; Understanding of the sources of innovation opportunities and development of the skills to identify and analyze these opportunities for entrepreneurship and innovation. Understanding of the industry/market dynamics and factors for developing successful innovations and apply this understanding to innovations in sectors. Development of a personal skill set for creativity, innovation and entrepreneurship and specific concepts and tools for combining and managing creativity and innovation in an organizational setting. |
Course Content
| Philosophy of Thinking Differently, Innovation, Digital Innovation, Entrepreneurship, Sustainability of Innovation in Industries, Creating Value, Digitalizing Industry. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | 1.week: The Innovation Imperative | |
| 2) | The Social Enterprenuership and Innovation | |
| 3) | Globalisation, Development and Sustainability | |
| 4) | Recognising The Opportunity | |
| 5) | Sources of Innovation | |
| 6) | Searching for Opportunities | |
| 7) | Midterm Exam | |
| 8) | Finding The Resources | |
| 9) | Exploiting The Newtworks | |
| 10) | Developing New Products and Services | |
| 11) | Creating New Ventures | |
| 12) | Exploiting Knowledge and Intellectual Property | |
| 13) | Creating Value and Growing Ventures | |
| 14) | Learning to Manage Innovation |
Sources
| Course Notes / Textbooks: | "Innovation and Enterprenuership" (2.Edition) John Bessant and Joe Tidd "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Eric Ries |
| References: | "Innovation and Entrepreneurship" Peter F. Drucker |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 13 | % 10 |
| Quizzes | 1 | % 10 |
| Homework Assignments | 2 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 35 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 65 | |
| PERCENTAGE OF FINAL WORK | % 35 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Homework Assignments | 2 | 3 | 6 |
| Quizzes | 1 | 4 | 4 |
| Midterms | 1 | 4 | 4 |
| Final | 1 | 4 | 4 |
| Total Workload | 135 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 2 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 2 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 3 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 3 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 2 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |