Week |
Subject |
Related Preparation |
1) |
Introduction to Immunology |
|
2) |
Cells and tissues of the immune system |
|
3) |
Innate immunity |
|
4) |
Antigen processing and presentation to T cell |
|
5) |
Antigen detection by adaptive immunity |
|
6) |
Cell mediated immune responses |
|
7) |
Effector mechanism of cell mediated immunity |
|
8) |
Humoral immunity |
|
9) |
Effector mechanism of humeral immunity |
|
10) |
Hypersensitivity and types |
|
11) |
Innate and adaptive immunodeficiency |
|
12) |
Immunological tolerance and autoimmunity |
|
13) |
Immune response to tumors and transplantation and rejection |
|
14) |
Cytokines, chemokine, their receptors and techniques in immunology |
|
Course Notes / Textbooks: |
1. Basic Immunology Updated Edition: Functions and Disorders of the Immune System AK. Abbas, AH. Lichtman, 3. Edition, Saunders, 2010.
-Kuby Immunology, TJ. Kindt, BA. Osborne, RA. Goldsby, 6th edition, W. H. Freeman & Company, 2006.
-Janeway's Immunobiology, KM. Murphy, P Travers, M Walport, 7 edition, Garland Science, 2007.
-Immunology: A Short Course, R. Coico, G Sunshine, 6. Edition, Wiley-Blackwell, 2009.
-Roitt's Essential Immunology, PJ Delves, SJ Martin, DR Burton, IM Roitt, 12 edition, Wiley-Blackwell, 2011." |
References: |
1. www.sciencedirect.com
2. www.ncb.nlm.nih.gov.tr |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |