ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LOG3632	Supply Chain and Global Logistics Management	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YAVUZ GÜNALAY
Course Lecturer(s):	Assist. Prof. ÖZGÜ TURGUT Prof. Dr. SELİM ZAİM
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to evaluate the factors affecting decision making in business processes related to the management of international supply chain and facility planning operations and to draw practical conclusions by evaluating business strategies. Within the framework of this course resource and capacity management, strategic alliances, risk and quality management, purchasing management, stock management, distribution management, warehouse management, logistics management are covered. In this way, students will be able to how to connect the marketplace, distribution network, production process, and purchasing activity to serve customers at higher levels and at lower total costs.

Learning Outcomes

The students who have succeeded in this course;
Students who successfully complete this course will be able to:
-Examine the basic functions and dynamics of supply chain and logistics management.
-Comprehend and execute the importance of integration, coordination and cooperation in buyer-supplier relations.
-Plan stock and warehouse business processes.
-Determine the ways of decision making in supply chain and logistics management.
-Analyze how logistics capabilities and supply chain excellence can help companies gain a competitive advantage. It will also look at the relationship between logistics and financial performance.
-Explain which customer value can be created and delivered through the supply chain. The theme will be demand-driven and responsive supply chain strategies.
-Discuss the concept of the agile supply chain and the building blocks of the agile paradigm.
-Analyze time compression including the search for ways in which non-value adding time can be removed from the pipeline.
-Examine the ideas of supply chain risk and vulnerability and explores ways in which supply chain resilience can be improved.
-Examine the fundamental business transformations that are required to enable supply chain integration to become a reality.

Course Content

This course contributes to program competencies in terms of:
-Correctly identifying the problems and to be able to ask the correct questions.
-Having the ability for problem solving and utilizing analytical approach in dealing with the problems.
-Being able to identify business processes and use them to increase the productivity in logistics system.
-Being fully prepared for a graduate study.
-Awareness of the new advancements in Information and Communications Technologies (ICT) and being able to use them in logistics management effectively.
-Thinking and acting both regionally and internationally.
-Understanding the demands and particular questions of globalization.
-Being able to use at least one foreign language both for communication and academic purposes.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Orientation Course Schedule Review and Expectations
2)	Supply Chain Management Processes	Topic 1
3)	Business Strategies	Topic 2
4)	Location Selection Criterias	Topic 3
5)	Product, Process and Schedule Design	Topic 4
6)	Capacity Planning	Topic 5
7)	Risk and Quality Management	Topic 6
8)	Mid-Term
9)	Inventory Management	Topic 7
10)	Warehouse Management	Topic 8
11)	Purchasing and Supplier Evaluation	Topic 9
12)	Road and Railway Transportation Operations	Topic 10
13)	Maritime and Airway Transportation Operations	Topic 11
14)	Sustainability	Topic 12

Sources

Course Notes / Textbooks:

Books/Kitaplar:

1. Joel D. Wisner, Keah-Choon Tan, G. Keong Leong, Principles of Supply Chain Management: A Balanced Approach, South-Western
2.Sunil Chopra & Peter Meindl “Supply Chain Management: Strategy, Planning, and Operation”, Pearson.
2. Regina M. Samson, “Supply Chain Management Theories, Activities / Functions and Problems”, Nova.
3. Martin Christopher, Logistics and Supply Chain Management Creating Value-Adding Networks, Prentice Hall.

Other required readings will be uploaded to students via Itslearning. If you can not access any material, please contact me/Diğer zorunlu okumalar Itslearning aracılığıyla öğrencilere yüklenecektir. Herhangi bir materyale erişemiyorsanız lütfen benimle iletişime geçin.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Midterms	1	28	28
Final	1	28	28
Total Workload			168

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2