ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
LOG3632 | Supply Chain and Global Logistics Management | Spring | 3 | 0 | 3 | 7 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. YAVUZ GÜNALAY |
Course Lecturer(s): |
Dr. Öğr. Üyesi ÖZGÜ TURGUT Prof. Dr. SELİM ZAİM |
Recommended Optional Program Components: | None |
Course Objectives: | The goal of supply chain management is to link the marketplace, the distribution network, the manufacturing process and the procurement activity in such a way that customers are serviced at higher levels and yet at a lower total cost. The role of logistics in using service levels to segment markets, exploring appropriate measures to assess logistics productivity and service performance. This course provides information on auditing logistic systems and describes how greater responsiveness in the supply chain can be achieved through lead time reduction. |
The students who have succeeded in this course; I. Analyzes how logistics capabilities and supply chain excellence can help companies gain a competitive advantage. It will also look at the relationship between logistics and financial performance. II. Explains which customer value can be created and delivered through the supply chain. The theme will be demand-driven and responsive supply chain strategies. III. Analyzes the need to understand the 'costs-to-serve'. Issues such as customer profitability analysis and benchmarking will be discussed. IV. Discusses the concept of the agile supply chain and the building blocks of the agile paradigm. V. Analyzes time compression including the search for ways in which non-value adding time can be removed from the pipeline. VI. Examines the ideas of supply chain risk and vulnerability and explores ways in which supply chain resilience can be improved. VII. Examines the fundamental business transformations that are required to enable supply chain integration to become a reality. VIII. Examines the characteristics of effective supply chains. |
1st Week: Logistics & Competitive Strategy 2nd Week: Logistics & Customer Value 3rd Week: Measuring Logistics Costs and Performance 4thWeek: Creating the Agile Supply Chain 5thWeek: Strategic Lead-Time Management 6thWeek: Strategic Lead-Time Management 7thWeek: Managing the Global Pipeline 8thWeek: Managing the Global Pipeline 9thWeek: Managing Networks and Relationships 10thWeek: Managing Networks and Relationships 11thWeek: Overcoming the Barriers to Supply Chain Integration 12thWeek: Overcoming the Barriers to Supply Chain Integration 13th Week: Presentation 14th Week: Presentation |
Week | Subject | Related Preparation |
1) | Logistics & Competitive Strategy | |
2) | Logistics & Customer Value | |
3) | Measuring Logistics Costs and Performance | |
4) | Creating the Agile Supply Chain | |
5) | Strategic Lead-Time Management | |
6) | Strategic Lead-Time Management | |
7) | Managing the Global Pipeline | |
8) | Managing the Global Pipeline | |
9) | Managing Networks and Relationships | |
10) | Managing Networks and Relationships | |
11) | Overcoming the Barriers to Supply Chain Integration | |
12) | Overcoming the Barriers to Supply Chain Integration | |
13) | Presentation | |
14) | Presentation |
Course Notes / Textbooks: | Supply Chain Management: by S. Chopra and P. Meindl, 4th ed. 2010, Upper Saddle River, NJ: Prentice Hall. Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies by Simchi Levi, Kaminsky, Simchi Levi, 3rd ed. 2008, McGraw-Hill. Logistics and Supply Chain Management by Martin Christoper, 2004. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 3 | % 15 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Quizzes | 3 | 3 |
Midterms | 8 | 50 |
Final | 8 | 60 |
Total Workload | 153 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |