ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5302	Reklamda Örnek Uygulamalar	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. YEŞİM ULUSU
Course Lecturer(s):	Prof. Dr. ALİ ATIF BİR
Recommended Optional Program Components:	None
Course Objectives:	The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively.

Learning Outcomes

The students who have succeeded in this course;
1)will be able to evaluate recent advertising practices
2)will be able to identify the dynamics of advertising industry and fundumental approaches
3)will be able to manage creative process
4)will be able to produce creative concepts

Course Content

In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Strategic analysis of an advertising campaign and myths about creative process of advertising
3)
4)	Analysis of advertising campaigns	Preparation of homework
5)	Analysis of advertising campaigns	Preparation of homework
6)	Advertising dynamics in Turkey and new approaches
7)	Analysis of advertising campaigns	Preparation of homework
8)	Analysis of advertising campaigns	Preparation of homework
9)	Advertising dynamics in the world and new approaches
10)	Analysis of advertising campaigns
11)	Analysis of advertising campaigns	Preparation of homework
12)	Recent successful advertising campaigns and new trends in advertising
13)	Analysis of advertising campaigns	Preparation of homework
14)	Evaluation of creative ideas	presentation

Sources

Course Notes / Textbooks:	Course notes will be given weekly.
References:	1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat Hey Whipple Squeeze This: A guide to creating great ads 2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları Confessions of an Advertising Man

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Homework Assignments	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	48
Study Hours Out of Class	14	48
Homework Assignments	14	43
Final	14	53
Total Workload		192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising