SOC4055 Special Topics in SociologyBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
SOC4055 Special Topics in Sociology Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. AYŞE NİLÜFER NARLI
Course Lecturer(s): Assist. Prof. AYŞEGÜL AKDEMİR
Recommended Optional Program Components: "."
Course Objectives: The course is very multi-disciplinary, drawing on philosophy and social sciences (economics, sociology, anthropology and political science). Topics include the relationship between business, academia and society; identifying stakeholders and issues; the concept of sustainability; the concept of corporate social responsibility; social business; corporate social responsibility in practice; environmental and business responsibilities; globalization, sustainability and business responsibilities; ethics, responsibilities, and human progress strategy; and social impact of social responsibility projects on sustainability. There are three major objectives of the course: to make students to be more aware of social issues, sustainability and effective decision makers by understanding the equality of opportunity and by examining the meaning of social responsibility of business organizations; to understand the link between social responsibility, sustainability and human progress; and to provide basic theoretical and methodological tools for applying their knowledge to develop a social responsibility project and to evaluate it. The project applies the theories and tools of this class to a situation that interests the students. Students are invited to work with a classmate. The ideal length of the project is 20-25 double-spaced pages (not less than 5000 words) plus tables and references. Research projects should include a theoretical framework and relevant data. Everyone must hand in a tentative abstract with the research question and with references to one or more data sources in the 6th week. A draft of the project should be ready. In the 12th-14th weeks students will do oral presentation of their project reports. The final project is due without exception in the 16th week. .

Learning Outcomes

The students who have succeeded in this course;
1. Demonstrate an understanding of why you should care about the Sustainable Development Goals – as a corporation, as a university, as an individual
2.Define sustainability and learn about the challenges and policies of economic development conducted without depleting natural resources.
3. Define sustainability and sustainable goals
4. Define equality of opportunity and elaborate upon the ethical implications for business.
5. Identify the different responses to corporate social responsibility, including the critical perspective
6. Demonstrate an understanding of the various foundations of social responsibility theories.
7. Demonstrate an appreciation for the role of the owner stakeholder and the economic and ethical responsibilities involved.
8.Demonstrate an awareness of the globalization of environmental and social concerns
9. Demonstrate an understanding of "Mainstreaming the 2030 Agenda for Sustainable Development"
10. Identify and define the main environmental concerns confronting business and society at national and global level.
11. Demonstrate an ability to evaluate social impact of social responsibility projects on social sustainability
12. Design a social responsibility project that aims to provide material and moral support to a vulnerable group in Türkiye by writing a project paper including detailed research methodology, theoretical framework, design of the program, impact, impact measurement and literature review.

Course Content

The course is very multi-disciplinary, drawing on philosophy, social sciences (economics, sociology, anthropology and political science). Topics include the relationship between business, academia and society; identifying stakeholders and issues; the concept of sustainability; the concept of corporate social responsibility; social business; corporate social responsibility in practice; environmental and business responsibilities; globalization, sustainability and business responsibilities; ethics, responsibilities, and human progress strategy; and social impact of social responsibility projects.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Orientation Course Schedule Review Stimulate students to think about sustainability, inequality and environmental issues and Introduction of the 17 Sustainable Development Goals (SDGs) and various challenges confronting human beings in our world currently.
2) Definition of sustainability, sustainable development and the link between sustainability and social responsibility P., ... & Noble, I. (2013). Policy: Sustainable development goals for people and planet. Nature, 495(7441), 305. Montiel, I. (2008). Corporate social responsibility and corporate sustainability: Separate pasts, common futures. Organization & Environment, 21(3), 245-269. Robert, K. W., Parris, T. M., & Leiserowitz, A. A. (2005). What is sustainable development? Goals, indicators, values, and practice. Environment: science and policy for sustainable development, 47(3), 8-21. Visit: http://icwip.hu/ and http://www.worldbank.org/depweb/english/sd.html
3) Social problems, social responsibility, corporate social responsibility. Dimensions of social responsibility Culture and social responsibility Text book Aras, Chp 2 and 4 G., & Crowther, D. (2010). Corporate social responsibility: A broader view of corporate governance. A handbook of corporate governance and social responsibility, 265-285. Alexander Dahlsrud, “How Corporate Social Responsibility is Defined: an Analysis of 37 Definitions” Fitch, H. G. (1976). Achieving corporate social responsibility. Academy of management review, 1(1), 38-46.
4) Definition of equality of opportunity and global and local social problems New inequalities Acemoglu, Daron and James Robinson (2000): "Why Did the West Extend the Franchise? Growth, Inequality and Democracy in Historical Perspective." Quarterly Journal of Economics 115(4): 1167–99. https://www.slideshare.net/ksatpathy/wnl-119-gender-analysis-of-social-impact-by-dr-ayesha-ppt
5) Environmental Sustainability Climate Change Mitigation VijayaVenkataRaman, S., Iniyan, S., & Goic, R. (2012). A review of climate change, mitigation and adaptation. Renewable and Sustainable Energy Reviews, 16(1), 878-897.
6) Methodological Issues Review of qualitative and quantitative methodology, sampling, data collection, data analysis strategy for writing a social responsibility project paper Lecture notes on Methodology
7) Oral presentations of the research proposals and feedback in the classroom (Each presentation is allotted 10 minutes). Assignment Submission 1
8) Oral presentations of the research proposals and feedback in the classroom (Each presentation is allotted 10 minutes). Assignment Submission1
9) Technological Innovation for Social Good Good Sustainable Technologies Digital Inclusion
10) Social Impact I Social Impact and Change Measurement Perrini, F., Costanzo, L. A., & Karatas-Ozkan, M. (2021). Measuring impact and creating change: A comparison of the main methods for social enterprises. Corporate Governance: The International Journal of Business in Society, 21(2), 237-251.
11) Social Impact II Measurement and Method Langella, V. (2015). Social impact assessment: The measurement of change. Maas, K., & Liket, K. (2011). Social impact measurement: Classification of methods. Environmental management accounting and supply chain management, 171-202.
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Sources

Course Notes / Textbooks: Aras, G., & Crowther, D. (2010). Corporate social responsibility: A broader view of corporate governance. A handbook of corporate governance and social responsibility, 265-285.

İlgili ders notları Itslearning sistemi üzerinden dersi veren tarafından haftalık olarak öğrencilere ulaştırılır.

Course notes are provided on Its-learning library
References: Diğer gerekli okumalar, Itslearning aracılığıyla öğrenciler için sisteme yüklenecektir. Herhangi bir materyale erişemiyorsanız, lütfen dersin öğretim elemanı ile iletişime geçin.

Other required readings will be uploaded to students via Itslearning. If you cannot access any material, please contact the instructor of the course.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 0
Homework Assignments 1 % 20
Presentation 2 % 20
Midterms 1 % 15
Final 1 % 45
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 16 48
Study Hours Out of Class 16 16
Presentations / Seminar 4 24
Homework Assignments 4 32
Final 8 32
Total Workload 152

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 2
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 2
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 2
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 3
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 2
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 2
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 2
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 2