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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1601	Communication in Local Governments	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Instructor HANDE TUNCER
Recommended Optional Program Components:	Yok
Course Objectives:	To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns.

Learning Outcomes

The students who have succeeded in this course;
1- they will know the communication language and tone of the message and the style of communication of a city
2- they analyze the deep relation between communication and the city with reference to theories.
3- They evaluate the difference between theory and practice.
4- They get aware of how to use theories and compare theories with real life based on real examples
5- They will examine with which insight, theories are applied to their city
6- They will deeply grasp the relation between the communication concept and the city where they live.

Course Content

Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples. Teaching methods and techniques used in the course are: lecture, group work, sample examination, project preparation, discussion, guest, observation and use of digital resources.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	introduction; local governments and communication
2)	Governments, subsidiaries and corporate communication
3)	Social marketing
4)	Social services and municipalities
5)	international organizations and the city
6)	To add brand value to the city by sports
7)	To add brand value to the city by congress and tourism Repositioning the annual celebrations and add value to the city
8)	Midterm Week
9)	To add value to the city by culture and arts
10)	Education and urban life
11)	Activities for the youths and to add value to the city
12)	Public transportation in urban life	IBB annual reports
13)	Urban life and environment
14)	Urban life and technology

Sources

Course Notes / Textbooks:	Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 10
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	5	65
Homework Assignments	1	10	10
Midterms	1	2	2
Final	1	2	2
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2