| Week |
Subject |
Related Preparation |
| 1) |
"Agile project management Fundemantels / Orientation: • Agile project management histyory
• Agile manifesto
• Entrance to diferent types of agile project management types"
|
|
| 2) |
"ASD (Adaptive Software Developement), RUP (Rational Unified Process), DSDM (Dynamic System Development Method) : • Process
• Roles and responsabilities
• Practices
• Adoption and experiences"
|
|
| 3) |
"XP (Extreme Programming), CFM (Crystal Family of Methodologies), FDD, TDD (Feature and Test Driven Development): • Process
• Roles and responsabilities
• Practices
• Adoption and experiences"
|
|
| 4) |
"Open Source Software Development: • Getting started
• Technical Infrastructure
• Social and political infrastructure
• Communicaiton and conflict amangement"
|
|
| 5) |
"Open Source Software Development: • Packaging and release maangement
• Managing volunteers
• Licenses, patent and copyrights
• Budgeting"
|
|
| 6) |
"Kanban: • Process
• Roles and responsabilities
• Practices
• Adoption and experiences"
|
|
| 7) |
"Scrum: • Team Structure
• Team working
• Product backlog management
• Sprint execution"
|
|
| 8) |
Midterm
|
|
| 9) |
"Scrum: • Planning and meetings
• Quality
• Change management"
|
|
| 10) |
"Scaling agile: • Scaling agile manifesto
• Lean thinking and lean leadership"
|
|
| 11) |
"Agile Release Management
• Release train structure
• Roles and responsibilities"
|
|
| 12) |
"Agile release management • Release planning
• Vision, mission and roadmap"
|
|
| 13) |
"Agile release management
• Sprint execution
• Program Increment execution"
|
|
| 14) |
"Portfolio management:
• Strategic theme
• Budgeting and forecasting"
|
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
