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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0378	Sustainable Talent Management and Innovation	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assoc. Prof. BURÇAK VATANSEVER DURMAZ
Course Objectives:	Within the framework of this course, the concept of talent, talent management and competency management icons will be covered. In today's world where "Talent Wars" are experienced, it is a dynamic and holistic process to find talented employees who help the business successfully achieve its strategic goals and sustainability goals, to keep them within the business and to create loyalty. How to approach talent management will be explained. In addition, how innovation and innovations are evaluated within the scope of talent management of human resources and how businesses encourage creativity and innovation will be discussed through case studies.

Learning Outcomes

The students who have succeeded in this course;
Students who can successfully complete this course;

Can analyze the differences between sustainable business and other businesses.
Defines sustainability management elements.
In order to understand sustainability in businesses, one can analyze the internal and external dynamics that are important in sustainability.
Identify key management roles and functions that foster creativity and innovation
Interprets talent management processes in businesses.
Can use theoretical and practical knowledge related to Talent Management together.

Course Content

Within the framework of this course, the concept of talent, talent management and competency management icons will be covered. In today's world where "Talent Wars" are experienced, it is a dynamic and holistic process to find talented employees who help the business successfully achieve its strategic goals and sustainability goals, to keep them within the business and to create loyalty. How to approach talent management will be explained.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction - Overview of the Concepts of Sustainability and Sustainable Development, the Concept of Talent, the Concept of Innovation
2)	Sustainable Business Concept, Corporate Sustainability Concept
3)	Organizational Culture and Sustainability
4)	Leadership and Sustainability
5)	Management and Innovative Leadership in the New Century / What an Innovative Leader Should Have
6)	Innovation and Sustainability
7)	Midterm
8)	Human Resources Management and Sustainability
9)	Relationship of HRM Functions with Talent Management
10)	Sustainable Innovation and Sustainability Culture
11)	Presentations
12)	Presentations
13)	Presentations
14)	Wrap up of whole semester

Sources

Course Notes / Textbooks:	Sustainability Management Steven Cohen 2011, ebook Columbia University Press Handbook Of Sustaınabılıty Management Christian N Madu; Chu-hua Kuei 2012 World Scientific Süreklilikten Sürdürülebilirliğe: Bir Kurumsal Sürdürülebilirlik Yolculuğu İzel Levi Coşkun 2021 Artisan Yayınları
References:	Sustainability Management Steven Cohen 2011, ebook Columbia University Press Handbook Of Sustaınabılıty Management Christian N Madu; Chu-hua Kuei 2012 World Scientific Süreklilikten Sürdürülebilirliğe: Bir Kurumsal Sürdürülebilirlik Yolculuğu İzel Levi Coşkun 2021 Artisan Yayınları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	6	72
Presentations / Seminar	1	1	1
Midterms	1	2	2
Final	1	2	2
Total Workload			116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2