ISL5621 Presentation and SpeechBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ISL5621 Presentation and Speech Spring 3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: Turkish
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Assist. Prof. SERKAN YEŞİLYURT
Recommended Optional Program Components: None
Course Objectives: This course has the aim of enabling individuals to make better and more efficient speeches. With this course, students will learn to become better presenters, becoming competent and persuasive speakers. Such talents will immensely benefit the individuals in their search for becoming leaders in politics, businesses and other fields.

Learning Outcomes

The students who have succeeded in this course;
With this course,the student will acquire basic competencies of presentation, persuasion and efficient speaking. Such talents will immensely benefit the individuals in their search for becoming leaders in politics, businesses and other fields.

Course Content

Lively and efficient speaking will be studied in detail, which is needed in every fields of life. Also, concepts such as body language and creating a positive image will be analyzed and basic training will be given to students.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Definition of oratory and presentation Reading
2) Identifying and analyzing audience Reading
3) Speaking Techniques I Reading
4) Speaking Techniques II Reading
5) Presentation techniques Reading
6) Body language Reading
7) Mid term Reading
8) Image Reading
9) Topophobia Reading
10) Domain based speech I Reading
11) Domain Based Speech II Reading
12) Case Study Reading
13) Case Study Reading
14) Overview Reading

Sources

Course Notes / Textbooks: HİTABET ‘KONUŞMA SANATI’ - NEJAT MUALLİMOĞLU
ETKİLİ VE GÜZEL KONUŞMA SANATI - SIRRI ER
KAZANDIRAN BEDEN DİLİ - Dr. ZÜLFİKAR ÖZKAN
References: SUNUM - BANU GÖKÇÜL

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Project 1 % 20
Midterms 1 % 30
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Application 13 48
Study Hours Out of Class 14 81
Midterms 1 2
Final 1 2
Total Workload 175

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising