ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
NMD4113	Political Communication	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. TİRŞE ERBAYSAL FİLİBELİ
Recommended Optional Program Components:	none
Course Objectives:	This course starts from the basic concepts of political science and then aims to develop an understanding of how political actors, the public and the media interact in everyday politics and in times of crisis. It also brings an understanding of agenda-setting by exploring the interaction.

Learning Outcomes

The students who have succeeded in this course;
Students grasp the basic concepts of political science, understand agenda-setting and understand how political actors, the public and the media interact in everyday politics and in times of crisis.

Course Content

After analyzing the interaction theoretically, students will explore it on practical basis, by going out to the field. This fieldwork will most basically involve participant observation and in-depth interviews.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	none
2)	What is political communication	Perloff, 3-46
3)	The study of political communication	Perloff, 46-73
4)	Media and political knowledge	Perloff, 73-95
5)	Contemporary political socialisation	Perloff, 95-117
6)	Agenda Setting	Perloff, 119-136
7)	Agenda building	Perloff, 136-155
8)	Framing	Perloff, 155-180
9)	Behind political news	Perloff, 180-207
10)	Unpacking political news	Perloff, 207-233
11)	Communication and the election campaign	Perloff, 233-257
12)	Communication and the election campaign	Perloff, 257-316
13)	Communication and the election campaign	Perloff, 317-364
14)	presentations	none

Sources

Course Notes / Textbooks:	Perloff, Richard (2014) The Dynamics of Political Communication: Media and Politics in a Digital Age. New York: Routledge
References:	yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Field Work	1	% 50
Homework Assignments	1	% 20
Presentation	1	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Field Work	8	40
Study Hours Out of Class	14	28
Project	1	10
Homework Assignments	1	5
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2