| Language of instruction: |
English |
| Type of course: |
GE-Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
E-Learning
|
| Course Coordinator : |
Assist. Prof. DERYA TARBUCK |
| Course Lecturer(s): |
Assist. Prof. DERYA TARBUCK
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
The purpose of this class is to look back on the past 350+ years of history of humanity and analyze how Western and Eastern civilizations developed in order to understand our present day. The course is basically a survey of world history from early modern times to the present. In this course, we will examine the effects of events, people, time, place, and technology on the development of societies starting from the 1500s to 1990s. Our topics will vary from Renaissance, Enlightenment, and Age of Nations to Ottoman Empire, World War I & II and foundations of modern intellectual thought. |
| Week |
Subject |
Related Preparation |
| 1) |
The East and The West, 1400-1600
The East: Mongol Empire, Ottoman Empire, Safavid Dynasty
The West: Renaissance and Reform, 1300-1600 |
|
| 2) |
Age of Discoveries: Scientific Revolution and Great Explorations |
|
| 3) |
Age of Reason: The Enlightenment, 1700s-1850s |
|
| 4) |
American Revolution, 1763-1775 |
|
| 5) |
French Revolution, 1789 |
|
| 6) |
Empires: East and West
Napoleon’s Empire, 1804-1814
Ottoman Empire, 1600-1800
|
|
| 7) |
After Napoleon: Political Ideologies and the Age of Nation-States, 1820-1880 |
|
| 8) |
The Industrial Revolution, 1750-1910s |
|
| 9) |
Last Tensions of the Empire: Ottoman Empire, 19th-20th century |
|
| 10) |
Modern Era: Science, Arts and Politics, 19th - 20th century |
|
| 11) |
World War I / The Great War, 1914-1918 |
|
| 12) |
Interwar Years, 1919-1938 |
|
| 13) |
Second World War, 1939-1945 |
|
| 14) |
Cold War and Its Aftermath, 1945-1991 |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
