| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the Course: Audio presentation; radio news, Television presentation: the power of TV news, What? Where? When? Why? Who? How?, Introduction to wire copy, Writing a lead
|
|
| 2) |
News gathering: where does it come from?, Ethics in modern journalism and issues of privacy, Newsroom responsibilities and newsroom positions, Writing a lead and producing a full TV story, Producing a TV rundown, Principles of using, writing to and choosing sound
|
|
| 3) |
Using your voice, News release challenges, Breaking news, News conferences
|
|
| 4) |
Sourcing and getting the most out of an interview, Working with multiple sources
|
|
| 5) |
Writing for TV news, Shooting, framing and editing, How to pitch a story
|
|
| 6) |
The business side: ratings, sales, how everyone makes money, sponsored content, Teamwork: how to work with a team, producers, associate producers, anchors, reporters, assignment desk, photographers and management, Work on framing, Principles of a TV interview
|
|
| 7) |
Review: radio and tv writing |
|
| 8) |
Creating and writing to graphic, More writing to video, Creating a story with graphics and video
|
|
| 9) |
Focus on shooting and editing, Introduction to digital writing
|
|
| 10) |
Taking and framing photos for digital stories, Caption writing, Working to set-up quotations
|
|
| 11) |
Different kinds of digital stories, Special digital productions: Dinner around the world and Chinatown, September 11th in sound (media), Practice “quick write-ups” on breaking news, Write a detailed pitch for a story you’ll do in different formats
|
|
| 12) |
Writing workshop for radio, TV and digital |
|
| 13) |
Writing sports and writing business news |
|
| 14) |
Review of the term |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
2 |
| 2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
|
| 3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
|
| 4) |
To be able to follow and interpret innovations in the field of advertising |
|
| 5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
|
| 6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
|
| 7) |
To recognize and understand all the dynamics within the field of advertising |
|
| 8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
