| Week |
Subject |
Related Preparation |
| 1) |
Introduction to the Course: Audio presentation; radio news, Television presentation: the power of TV news, What? Where? When? Why? Who? How?, Introduction to wire copy, Writing a lead
|
|
| 2) |
News gathering: where does it come from?, Ethics in modern journalism and issues of privacy, Newsroom responsibilities and newsroom positions, Writing a lead and producing a full TV story, Producing a TV rundown, Principles of using, writing to and choosing sound
|
|
| 3) |
Using your voice, News release challenges, Breaking news, News conferences
|
|
| 4) |
Sourcing and getting the most out of an interview, Working with multiple sources
|
|
| 5) |
Writing for TV news, Shooting, framing and editing, How to pitch a story
|
|
| 6) |
The business side: ratings, sales, how everyone makes money, sponsored content, Teamwork: how to work with a team, producers, associate producers, anchors, reporters, assignment desk, photographers and management, Work on framing, Principles of a TV interview
|
|
| 7) |
Review: radio and tv writing |
|
| 8) |
Creating and writing to graphic, More writing to video, Creating a story with graphics and video
|
|
| 9) |
Focus on shooting and editing, Introduction to digital writing
|
|
| 10) |
Taking and framing photos for digital stories, Caption writing, Working to set-up quotations
|
|
| 11) |
Different kinds of digital stories, Special digital productions: Dinner around the world and Chinatown, September 11th in sound (media), Practice “quick write-ups” on breaking news, Write a detailed pitch for a story you’ll do in different formats
|
|
| 12) |
Writing workshop for radio, TV and digital |
|
| 13) |
Writing sports and writing business news |
|
| 14) |
Review of the term |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
