Week |
Subject |
Related Preparation |
1) |
Introduction, 1–10 Numbers and W–questions Subject: Hello. My name is… Speaking: Address |
Schritte Internatioanal 1, Lektion 1 |
2) |
Pronoun “aus”, countries, verb conjugation: kommen, heißen, sprechen, sein, languages, alphabet |
Lektion 1 |
3) |
Helping verb: sein; Possessive: mein / Subject: Family and friends / Speaking: Introduce himself |
Lektion 2 |
4) |
Verb conjugation: wohnen, kommen, leben, studieren, heißen; personal pronouns; country names with articles; question words ,,Wie/Wo/Woher…” / |
Lektion 2 |
5) |
Helping verb: haben / subject: Food and drinks / speaking: My favourite food / I. Quiz |
Lektion 2/3 |
6) |
Indefinite article: singular, plural and negative form of words; w/o article usage; Ja/Nein questions |
Lektion 3 |
7) |
Price, weight and size / Verb conjugation: essen / |
Lektion 3 |
8) |
Definite and indefinite article; adverb of place : hier/dort, negation, personal pronouns; plural forms and colours / subject: My house / speaking: Life style |
Numbers from 1–100 and more |
9) |
Numbers from 1–100 and more |
Lektion 4 |
10) |
Times; separable verbs; adverbs of time: am, um, von ... bis; Subject: My day / speaking: Opening hours |
Lektion 5 |
11) |
Verb conjugation: sehen and arbeiten; place of verb: in; II. Quiz |
Lektion 5 |
12) |
Nominative and accusative form of definite article; verb conjugation: nehmen / subject: Spare time / speaking: Weather condition |
Lektion 6 |
13) |
Ja/nein/doch; verb conjugation: möchten, lesen, treffen, fahren, schlafen |
Lektion 6 |
14) |
Revision |
|
Course Notes / Textbooks: |
Schritte International 1 (Lektion 1, 2, 3, PONS, Wörterbuch4, 5, 6) Kursbuch und Arbeitsbuch, Hueber Verlag + CD, Türkisch Deutsch / Deutsch – Türkisch,
Schritte International 1 (Lektion 1, 2, 3, 4, 5, 6) Kursbuch und Arbeitsbuch, Hueber Verlag + CD, PONS, Wörterbuch Türkisch Deutsch / Deutsch – Türkisch, |
References: |
Übungsgrammatik für Anfänger, Renate Schritte Übungsgrammatik, S. Kalender/B. G. Schramm/F.Luscher, Hueber Verlag, Langenscheidt – Wörterbuch TürkischSpecht/B. Duckstein, Hueber Verlag, PONS Wörterbuch Englisch Deutsch / Deutsch –Deutsch / Deutsch – Türkisch, Englisch
Übungsgrammatik für Anfänger, Renate Luscher, Hueber Verlag, Schritte Übungsgrammatik, S. Kalender/B. G. Schramm/F. Specht/B. Duckstein, Hueber Verlag, Langenscheidt – Wörterbuch Türkisch Deutsch / Deutsch – Türkisch, PONS Wörterbuch Englisch Deutsch / Deutsch – Englisch |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |