| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4431 | Abdi İbrahim Special Topics in Project Management | Spring | 3 | 0 | 3 | 6 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course focuses on the Project Management (PM) proccesses and key PM knowledge areas. The students develop the ability to manage the progressive maturity model of a project life-cycle independently from any industry. |
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The students who have succeeded in this course; The learner will be able to; 1. define different project management methodologies and techniques 2. justify if an idea is a commercial/ strategic opportunity and convert the idea into an official business case document 3. classify projects with multiple parameters and will be able to bring different approaches according to project categories 4. develop a commercial look on contracting processes 5. apply different risk management techniques 6. apply different communication, negotiation and conflict management techniques 7. criticise ideas and lessons learned from real project managers' experiences 8. define Agile Project Management Methodology |
| This course on Project Management focuses on Project Management Methodologies, Idea Management, and Project Classification and Prioritization for finding the right PM Tools. Contracting, Risk Management, Project Communication, Schedule Optimization, and Agile/ Scrum Methodology are other topics covered. |
| Week | Subject | Related Preparation |
| 1) | Introduction to Project Management | |
| 2) | Project Management Methodologies | |
| 3) | Idea Management | |
| 4) | Project Classification and Prioritization | |
| 5) | Finding the right PM Tool | |
| 6) | Contracting | |
| 7) | Review of PM Concepts, MidTerm | |
| 8) | Risk Management | |
| 9) | Advanced Project Communication | |
| 10) | Time Schedule Optimization | |
| 11) | Failure Stories and Lessons Learned | |
| 12) | Applied Agile/ Scrum Methodology | |
| 13) | Student Project Presentations | |
| 14) | student Project Presentations |
| Course Notes / Textbooks: | The ISPE Good Practice Guide: Project Management for Pharmaceutical Industry. J. Angelastro, D. Barlow, J. H. Butler, N. C. Davies, S. Errico, R. Gunderlock, J. Honey, L. Hura, S. Kelly, D. Koncak, K. Lamson, P. Loxley, C. McCann, K. O’Donnell, J. Phelan, R. H. Scherzer, W. Shelden, G. Spanel, M. Stefanowicz, M. Theobald, I. Thorne, 2011. |
| References: | A Guide To The Project Management Body of Knowledge. PMI (Project Management Institute), 2013. Birleşik Standartlar Sözlüğü. PROJE YÖNETİM MESLEGİ İLKELERi TEKNİKLERİ VE ROTASI DERNEGİ (PMİ TR), 2009. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Project | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Study Hours Out of Class | 14 | 3 | 42 |
| Project | 1 | 50 | 50 |
| Midterms | 1 | 2 | 2 |
| Final | 1 | 2 | 2 |
| Total Workload | 138 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
| 4) | To be able to follow and interpret innovations in the field of advertising | |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
| 7) | To recognize and understand all the dynamics within the field of advertising | |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising |