ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SEN3304 | Human Computer Interaction | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SERKAN ŞİMŞEK |
Course Lecturer(s): |
Assoc. Prof. YÜCEL BATU SALMAN Prof. Dr. ADEM KARAHOCA RA MERVE ARITÜRK RA SEVGİ CANPOLAT |
Recommended Optional Program Components: | None |
Course Objectives: | Main objective is to understand the user centered design in software engineering. Human Computer Interaction is an important interdisciplinary studying area, both scholars and professionals. It covers computer science, anthropology and educational psychology, etc. User interface design issues are critical for encountering, end users’ needs in software development process and these topics will be given. |
The students who have succeeded in this course; 1. Define the basic terms and concepts related to human-computer interaction 2. Define the limits and human capabilities 3. Construct user and task analysis 4. Designe user interface and develop prototype 5. Identify the usability testing steps 6. Analyse the human perspective 7. Describe the importance of color and typography for user interfaces 8. Review the new user interface design techniques such as accessibility, globalization, and personalization. 9. Identify the hierarchical models represent a user’s task and goal structure 10. Identify new research areas of HCI. |
The course content is composed of hci fundamentals, making interactive systems natural, user modeling in user-centred system design, the user-centred system design process, task analysis, requirements gathering, storyboarding and prototyping, cognitive physiology, the model human processor, advancing simplistic theories, theories of human perception, observational evaluation and protocol analysis, experiments. Teaching methods of the course are lecture, individual work, group work. |
Week | Subject | Related Preparation |
1) | What is interaction design? | |
2) | Understanding and Conceptualizing interaction | |
3) | Cognitive Aspects | |
4) | Social Interaction and Design | |
5) | Emotional Interaction and design | |
6) | Interfaces and Design | |
7) | Interfaces and Design principles | |
8) | Data Gathering Techniques | |
9) | Data analysis, interpretation and presentation | |
10) | The process of interaction design | |
11) | User Centered Interface Evaluation Techniques | |
12) | Project Presentations | |
12) | Project Presentations | |
14) | Project Presentations |
Course Notes / Textbooks: | Preece, Rogers, Sharp, Interaction Design Beyond Human-Computer Interaction, 2015, 4th edition, Wiley, Serengül Smith Atakan, Human Computer Interaction, Thomson, 2006, ISBN: 1-84480-454-2 Alan Dix, Janet Finlay, Gregory D. Abowd, Russell Beale, Human – Computer Interaction, Third Edition, Pearson Prentice Hall. |
References: | Yok |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 9 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Laboratory | 14 | 2 | 28 |
Project | 1 | 8 | 8 |
Quizzes | 9 | 5 | 45 |
Midterms | 1 | 10 | 10 |
Final | 1 | 20 | 20 |
Total Workload | 139 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 2 |
2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | |
3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | |
4) | To be able to follow and interpret innovations in the field of advertising | |
5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | |
6) | To address and solve the needs and problems of the field through the developed scientific perspective | |
7) | To recognize and understand all the dynamics within the field of advertising | |
8) | To analyze and develop solutions to problems encountered in the practical field of advertising |